Public Speaking

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• When PowerPoint Is Not EnoughStanislav Kravets
  Customer Engagement, PowerPoint, Public Speaking, Videos
• When PowerPoint Is Not EnoughStanislav Kravets
  Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are ...
  Interactive Marketing, PowerPoint, Public Speaking, Videos
• Turn Your Expertise Into a Road ShowPaul McCord
  Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.
  Local Marketing, Public Speaking, Thought Leadership
• How to Become a Great Media SpokespersonVivian Kelly
  Customer Engagement, Marketing Tips, Public Speaking
• Tradeshow Tips for the IntrovertDoug Stern
  B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the ...
  B2B Marketing, Public Speaking, Tradeshows/Events
• How to Become a Great Media SpokespersonVivian Kelly
  As a competent, well-prepared media spokesperson, you will earn the respect of the reporters while positioning yourself as a thought leader and elevating your company's position in the marketplace.
  Marketing Inspiration, Public Speaking, Targeting
• Marketing Challenge: Ducking Presentations That BoreHank Stroll
  You're sitting on a hard chair, constantly shifting position, trying to get comfortable. The speaker doesn't keep your mind off your discomfort, since he is reading precisely exactly what's on ...
  Marketing Challenges, Public Speaking, Writing
• Turning an Ordinary Event Into Business TheaterJ. Brent Frost
  The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of ...
  Branding, Logos, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• Q&A With Chris Maher: Marketing's Lost SoulsAnn Handley
  Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that ...
  Advertising, B2B Marketing, Email Marketing, Nonprofits, Public Speaking
• Marketing Challenge: 3 Steps to Becoming an Industry GuruHank Stroll
  Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice ...
  Advertising, Local Marketing, Marketing Challenges, Public Speaking, Thought Leadership, Value Propositions
• Succeeding With Straight Talk: Five Ways to Slay the BullJonathan Kranz
  The columnist, author of "Writing Copy for Dummies," recently joined forces with Jon Warshawsky, coauthor of the newly published "Why Business People Speak Like Idiots." Together, the "dummy" and the ...
  Customer Experience, Marketing Inspiration, Public Speaking, Sales
• How to Talk to the Media (Even When You Don't Want to)Sylvie Sadarnac-Studney
  Have you watched too many well-meaning interviewees torn to bits on 60 Minutes? Heard your peers reel from being misquoted in the local paper? Do you worry that the media ...
  Marketing Tips, Public Relations, Public Speaking
• Localize Your Presentation for a Global AudienceJoseph Sommerville, PhD
  When in Rome, you should definitely do as the Romans do. The goal is to localize.
  Local Marketing, Marketing Tips, Public Speaking
• Tell Me a Story: Q&A with Steve DenningCliff Atkinson
  Denning describes how storytelling can serve as a powerful tool for organizational change and knowledge management.
  Management, Public Speaking, Writing
• 10 Tips for Getting the Most Out of Your Next Speaking OpportunityAmanda Watlington
  Here are 10 tips for how to maximize the business results from your next conference speaking engagement.
  Conferences, PowerPoint, Public Speaking, Thought Leadership
• The Art of Making Offers That Get AcceptedJackie Sloane
  Making offers that get accepted is about listening and asking the questions that elicit vital information— knowing what your client really cares about.
  Customer Engagement, Marketing Tips, Positioning, Public Speaking
• Eight Steps to Getting Speaking EngagementsSteve Markman
  Speaking at public forums often results in new business. So how do you get the gigs?
  Customer Acquisition, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Tradeshows/Events
• The Power of Self-DisclosureRandy Siegel
  Self-disclosure is the hardest piece of the communication puzzle. Yet, it's critical.
  Marketing Inspiration, Public Speaking
• From All About You to All About ThemCliff Atkinson
  As a presenter, shift away from expressing your individual style of communicating. Instead, adapt your presentation to the audience’s style of decision-making.
  Management, Market Research, Public Speaking
• Stripping for the Audience: Secrets of Great PresentersRandy Siegel
  Some say that to relax, good presenters visualize the audience naked. But in fact, great speakers strip for their audiences.
  Marketing Inspiration, Public Speaking