Content Marketing

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• Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]
  Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing ...
• Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]
  CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets ...
• Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]
  Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
• Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]
  Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the ...
• Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]
  Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is ...
• The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]
  Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to ...
• Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]
  Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
• B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]
  Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to ...
• Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
  Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in ...
• Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]
  Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ...
• A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]
  Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
• Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]
  Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate ...
• A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]
  Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a ...
• If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]
  Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
• Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]
  Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
• The Sweet Taste of Marketing Success: Stonewall Kitchen CEO John Stiker on Marketing Smarts [Podcast]
  Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand ...
• The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]
  TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business.
• The Self-Made Marketer: Fitness Author and Expert Lucy Wyndham Read on Marketing Smarts [Podcast]
  Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.
• For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]
  Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, ...
• How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]
  NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.