Management

Topics » Podcasts » Management

• The Fallacy of First-Mover Advantage: Ryan Holmes of Hootsuite on Marketing Smarts [Podcast]
  Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
• Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]
  Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.
• Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]
  Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."
• Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]
  Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
• Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts [Podcast]
  Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation ...
• How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]
  B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
• Focus, Leadership, and Squirrels: Think Big, Act Bigger Author Jeffrey Hayzlett on the 200th Episode of Marketing Smarts [Podcast]
  TV host, author, and business celebrity Jeffrey Hayzlett shares insights from his latest book, Think Big, Act Bigger: The Rewards of Being Relentless.
• The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]
  Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of ...
• Forget Experience: Hire for Talent! Mike Goldman on Marketing Smarts [Podcast]
  Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating ...
• Hunting for Unicorns: Preact's Mike Saldi Talks Hiring on Marketing Smarts [Podcast]
  Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
• Social Media for Executives: Charlene Li on Marketing Smarts [Podcast]
  Author and Altimeter founder and CEO Charlene Li explains why and how executives should use social media to engage with their employees, their customers, and their brands' larger audiences.
• How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts [Podcast]
  Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers should care whether their workers are happy.
• How to Hire and Invest in Great Employees: Tom Gimbel on Marketing Smarts [Podcast]
  Tom Gimbel's staffing firm, LaSalle Network, has an employee retention rate of 90% and absenteeism at his company is less than 1%. Tom shares advice on creating a company culture ...
• Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]
  Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
• Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]
  Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, shares tips for creating quality video content and hiring (and ...
• Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast]
  Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company.
• Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts [Podcast]
  Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader.
• Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]
  "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice ...
• We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]
  Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away ...
• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he ...