Public Relations

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• Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]
  Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
• PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]
  Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
• How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]
  How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, ...
• Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]
  Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top.
• Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]
  Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
• The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]
  Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint.
• The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]
  Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR ...
• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses ...
• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, ...
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a ...
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
• What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
  In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it.