Small Business

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• Ditch the Spam, Pitch the Content
  If you've ever been on the receiving end of bad pitches, you know the feeling of sheer exasperation when yet another example of terrible PR arrives in your inbox. In ...
  Email Campaigns, Small Business, Spam, Writing
• Find a Fresh Pair of Eyes
  "Let's face it," writes Bill Taylor in a post at Harvard Business Online. "Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that ...
  Creativity, Small Business
• The Power of Free
  If there's one thing your customers can't resist, it's the idea of getting something for free. Those who want some proof need look no further than an article written by ...
  Marketing Tips, Small Business
• Return to Sender
  In a post at the PitchEngine blog, Jason Kintzler argues that paperless PR is more than an exercise in environmental responsibility. The use of online and wireless communication not only ...
  Press Kits, Small Business
• It's Always You, You, You
  In a post at MarketingProfs' Daily Fix blog, Mack Collier started an interesting conversation about a potentially problematic trend in social media—one that seems to manifest most obviously on Twitter. ...
  Small Business, Social Media
• Please Stand By ... Our Agents Are Currently Helping Other Customers
  If you've ever called the 800-number for a telecommunications company, you know the rigmarole. You sit through minute after excruciating minute of easy-listening music, interrupted periodically by a recorded message ...
  Customer Service, Small Business