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Writing Whitepapers: How-to articles covering the latest marketing tactics, tips, and strategies.
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Three Reasons for Including Whitepapers in Your Content StrategyVictor IjidolaDon't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
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Three Times When You Can Use Cliches in Your Content FearlesslyMichael BrownClichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
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Copywriting in the Content Era: A Guide for Writers Starting OutMat ZuckerModern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.
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How B2B Content Impacts Buying Decisions [Infographic]Ayaz NanjiSome 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
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Local Marketing: Promotions Spending Surges as Advertising SlipsLenna GaribianIn 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
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B2B Content Marketing: Trends and Benchmarks for 2012Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
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'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a WhitepaperAri McKee-SextonFor some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the ...
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You Never Get a Second Chance"Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction ...
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Use Surveys to Get Close to Your CustomersJohn WechslerWe all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses ...
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A Splash of Color for Your WhitepapersHave you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
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How-to Articles
Three Activities to Prioritize for Maximum Marketing ROI in 2021 by Erin Jordan Spanski
Four Ways to Tackle Your Sales Enablement Strategy During and ... by Angelina Lawton
The Benefits of Green B2B Branding by Jack Bird
It's About Time: Six Tried-and-True Ways to Extract Content From ... by Mindi Zissman
How to Build a Content Marketing Funnel That Will Drive Sales by Carmine Mastropierro