Corporate Communications: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
  Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
  Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
• If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-ReadyAnn Handley
  Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself ...
  Corporate Communications, Public Relations
• How to Maintain Brand Authenticity in Today's Politically Polarized ClimateBrandon Lewis
  To pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing ...
  Brand Positioning, Corporate Communications, Customer Relationships, Positioning, Public Relations, Value Propositions
• Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]Laura Forer
  Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very ...
  Career Management, Collaboration, Corporate Communications, Management, Technology
• Three Times When You Can Use Cliches in Your Content FearlesslyMichael Brown
  Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
  Content, Corporate Communications, Writing, Writing Whitepapers
• How to Keep Client Projects on Track [Infographic]Verónica Jarski
  Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
  Career Management, Collaboration, Corporate Communications, Customer Communications, Management, Time Management
• Why Employees Don't Share Company News on Social MediaAyaz Nanji
  Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
  Corporate Communications, Research Summaries, Social Media, Social Networking, Survey Data
• What Journalists Want From Online Corporate NewsroomsAyaz Nanji
  Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
  Corporate Communications, Public Relations, Research Summaries, Survey Data
• Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking DownSarah Clark
  Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship.
  Corporate Communications, Management, Marketing Challenges
• The Cold, Hard Truth About Employee Engagement [Infographic]Verónica Jarski
  Barely half of your workforce is happy at work, let alone set up for success, according to a recent study. That's chilling news, considering that successful companies depend on engaged ...
  Career Management, Corporate Communications, Management, Thought Leadership

Corporate Communications: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
  Content, Corporate Communications, Marketing Smarts, Presentations, Strategy
• Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
  Content, Content Marketing, Copywriting, Corporate Communications, Humor, Marketing Smarts
• From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  B2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
  Brand Management, Branding, Community Management, Content Strategy, Corporate Communications, Marketing Smarts, Marketing Strategy, Social Media
• Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smartsby Kerry O'Shea Gorgone
  Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
  Career Management, Corporate Communications, Marketing Communications, Marketing Smarts
• Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
  Brand Positioning, Corporate Communications, Marketing Smarts, Presentations, Sales
• The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
  Corporate Communications, Customer Communications, Customer Relationships, Marketing Smarts, Public Relations
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
  Community Management, Corporate Communications, Management, Marketing Smarts, Social Media

Corporate Communications: Online seminar broadcasts from the best minds in marketing

• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 with Jeremiah Owyang
  Join us as analyst and thought leader Jeremiah Owyang presents his latest research with MarketingProfs detailing how companies plan for social business crises.
  Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Reputation Management, Social Media

Corporate Communications: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Successfully Describe Your ServicesReleased on 10/23/2015 with Gillian Vallee
  In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business.
  Brand Management, Brand Positioning, Content Strategy, Corporate Communications, Marketing Strategy, Sales, Services Marketing, Take 10, Writing
• Take 10: Communication Is Key—How to Organize a Successful Distributed Team MeetingReleased on 12/12/2014 with Pam Didner
  In just 10 minutes, we'll show you how to close the gap between cross-regional teams and establish an effective communications process. You'll walk away with best practices for rallying everyone to work towards the same goals and an agenda of healthy topics to address in your team meetings.
  Collaboration, Corporate Communications, Management, Take 10
• Take 10: Get Personal—How to Make a Physical Connection in a Digital WorldReleased on 9/12/2014 with Brian Blake
  In just 10 minutes, you'll learn how to reach through the screen and touch your digital audience. These tactical tips will teach you how to create a long-lasting impression that truly counts and impacts your business.
  Corporate Communications, Customer Relationships, Marketing Tips, Social Media, Social Networking, Take 10