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Corporate Communications: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz NanjiCorporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
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If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-ReadyAnn HandleyPrior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself ...
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How to Maintain Brand Authenticity in Today's Politically Polarized ClimateBrandon LewisTo pick a side or not to pick a side? That is the question plaguing many brands in today's politically polarized environment. Pick a side, and you risk potentially losing ...
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Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]Laura ForerMicrosoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very ...
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Three Times When You Can Use Cliches in Your Content FearlesslyMichael BrownClichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
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How to Keep Client Projects on Track [Infographic]Verónica JarskiOverwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them.
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Why Employees Don't Share Company News on Social MediaAyaz NanjiMany workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ...
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What Journalists Want From Online Corporate NewsroomsAyaz NanjiMost (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX.
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Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking DownSarah ClarkYour client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship.
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The Cold, Hard Truth About Employee Engagement [Infographic]Verónica JarskiBarely half of your workforce is happy at work, let alone set up for success, according to a recent study. That's chilling news, considering that successful companies depend on engaged ...
Corporate Communications: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMessage strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.
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Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneKathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
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From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneB2B and B2C marketers both need to create marketing communications that speak H2H (human to human). Social strategist and author Bryan Kramer shares a communication framework all marketers can use.
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Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smartsby Kerry O'Shea GorgoneMarketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
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Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneCommunication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNoted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
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Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew GrantThough living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
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If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew GrantIn this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
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How-to Articles
- Top Marketing Automation Tools: A Brief Comparison by Dorian Sabitov
- Five Brands Acing Social With Their Own Spin on Cultural Moments by Scott Morris
- 'Human-Ready Marketing': The Power of Human-AI Synergy by Pascal Bornet
- Choose the 'Bright Web': The Why and How of Building Thriving ... by Sarah Hawk
- How to Align Product and Marketing Teams Through Positioning by Jenna Alburger