B2B Marketing

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• Use B2B Newsletters to Reach Your Target Jason Kassel
  The average business person receives over fifty emails a day. Is it possible to break through the inbox clutter?
  B2B Marketing, Email Marketing, Newsletters, Permission Email Marketing, Writing
• The Uncommon Market: Thinking About a PR Campaign to Target Europe? Roger Staton
  The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.
  B2B Marketing, International Marketing, Press Releases, Public Relations, Targeting
• Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future Howard Sewell
  Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix?
  B2B Marketing, Direct Marketing, Email Lists, Email Marketing, Targeting
• When Times Get Tough, the Tough Keep TalkingMarianne Kirchner
  During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking?
  Advertising, B2B Marketing, Customer Relationships, Economic Crisis, Recession
• Take a Stand George Anagnos
  Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
  B2B Marketing, CRM, Lead Generation, New Media, Online Marketing, Tradeshows/Events
• New Marketing Models: Easy in Theory, Difficult in PracticeAllen Weiss
  Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to ...
  B2B Marketing, Brand Loyalty, Branding, Channel Marketing, Online Marketing, Pricing