B2B Marketing

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• The Difference Between B2B and B2C SEO (Yes, It Matters)Galen DeYoung
  B2B Marketing, Keywords, Landing Pages, Search Engines, SEO, Web Content
• Holiday Mailings: The What, When, and How of Cutting Through the ClutterDoug Stern
  A lump of coal in your Christmas stocking—that's what the most recent holiday mailing you managed may have felt like. So while the pain and memory are relatively fresh, let's take ...
  B2B Marketing, Customer Engagement, Targeting, Writing
• Case Study: How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%BL Ochman
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its ...
• Case Study: B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years RunningStephanie G. Hlavin
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, ...
• The Difference Between B2B and B2C SEO (Yes, It Matters)Galen DeYoung
  Most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement ...
  B2B Marketing, Keywords, Search Engines, SEO, Web Copy, Websites
• Avoiding Email Low-Response Times of Year for B2B CampaignsLisa Bowen
  B2B Marketing, Email Campaigns, Email Marketing
• Top 13 Marketing Budget Wastes—and How to Avoid ThemEran Livneh
  Advertising, B2B Marketing, Collaboration, Direct Marketing, Email Marketing, Lead Generation, Marketing Budgets, Tradeshows/Events
• Avoiding Email Low-Response Times of Year for B2B CampaignsLisa Bowen
  After years of trial and error, attempting to predict the ebb and flow of marketing campaign response, the author put together a reference calendar. It shows blackout dates for email ...
  B2B Marketing, Email Campaigns, Email Marketing
• Direct Marketing on a Shoestring BudgetJodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first ...
  B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting
• Tradeshow Tips for the IntrovertDoug Stern
  B2B Marketing, Sponsorship, Tradeshows/Events
• Tradeshow Tips for the IntrovertDoug Stern
  B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the ...
  B2B Marketing, Public Speaking, Tradeshows/Events
• Cutting-Edge, Mission-Critical Analysis: Steps to Avoiding Overused GobbledygookDavid Meerman Scott
  Just as teenagers use catch phrases, certain words and phrases crop up again and again in Web sites and news releases—so much so that the gobbledygook grates against nerves. Well, duh. ...
  B2B Marketing, High-Tech Marketing, Press Releases, Public Relations, Web Copy, Writing
• How White Papers Can Turbo-Boost Your Lead-Generation CampaignMichael Stelzner
  B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, White Papers, Writing Whitepapers
• Five Vital Points for Choosing a Lead-Generation SolutionChristopher Doran
  B2B marketers who are recognizing the limitations of today's email-marketing and Web-analytics applications for generating qualified sales leads are switching to lead-generation solutions to ensure a continuous stream of qualified ...
  B2B Marketing, Lead Generation, Sales
• How White Papers Can Turbo-Boost Your Lead Generation CampaignMichael Stelzner
  Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects. How can you be ...
  B2B Marketing, Lead Generation, Targeting, White Papers
• Can B2B Newsletters Survive the Preview Pane?Daniel Jung
  Advertising, B2B Marketing, Copywriting, Email Service Providers, Email Subject Lines, Newsletters, Preview Pane
• Five Ways to Attract (and Hold!) More Qualified LeadJonathan Kranz
  B2B Marketing, Case Studies, Copywriting, Lead Generation, Lead Quality, Marketing Tips, Segmentation, Testimonials
• Five Steps to Connect Marketing to Sales, and Sales to Financial ResultsSherri Leopard
  Increasingly there's a new priority emerging for marketers, and that is sales acceleration: Finding disciplined and repeatable ways to move existing customers as well as prospects from "why?" to "buy"—more ...
  B2B Marketing, Collaboration, Customer Relationships, Lead Quality, Metrics, Print Collateral, Sales, Targeting
• The Real Buzz: B2B Word-of-mouth Marketing for ITSteven Nicks
  Finding ways to encourage customers to talk about your company and products is easy once you know what to do. Even in the B2B space, you can indeed create buzz.
  B2B Marketing, Customer Advisory Programs, Customer Relationships, Measurement, Segmentation, Value Propositions, Word-of-Mouth
• Brands Matter in B2B MarketsKevin Randall
  How can B2B companies truly differentiate their offering and be relevant to customers over the long term? This is where brands come in.
  B2B Marketing, Brand Awareness, Branding