Green Marketing

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• How to Boost Your Brand's Eco-Friendly ImageJeriann Watkins
  Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if ...
  Brand Management, Brand Positioning, Branding, Green Marketing, Product Management, Product Marketing
• Marketing With Print Is Greener Than You ThinkVladimir Gendelman
  Think print marketing collateral and an eco-friendly business aren't compatible? Think again. Here's why print marketing can help preserve the environment.
  Advertising, Green Marketing, Print Collateral
• Responsible Consumption: The Next Frontier in Green MarketingJacquelyn Ottman
  It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of ...
  Customer Behavior, Green Marketing, Marketing Tips
• Six Socially Responsible Tactics That Grow Your Small BusinessGeri Stengel
  It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social ...
  Collaboration, Community, Green Marketing, Marketing Smarter, Marketing Tips, Small Business
• Profiling Green Moms: What Marketers Need to KnowAndrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings ...
  Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• Mobile Coupons: Your Message on the MoveBob Bentz
  Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted ...
  Green Marketing, Marketing Tips, Mobile Marketing, Segmentation
• Emerging Consumer Values: Why Brands Must AdjustClaire Ratushny
  Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking ...
  Branding, Green Marketing, Marketing Tips, Product Marketing
• The Color of Money
  As environmental awareness continues to rise, the average consumer has become more conscious of the need to make greener choices. A post at the Osocio blog highlights a satirical cartoon from ...
  Green Marketing, Marketing Inspiration, Surveys
• Green Marketing Claims: Whom Do You Trust?Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that ...
  Community, Customer Relationships, Green Marketing, Marketing Challenges, Word-of-Mouth
• The Tao of Green MarketingIrv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and ...
  Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• Green Facts for Greenbacks
  In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
  Collaboration, Email Marketing, Green Marketing, Recession
• E-Marketing: Greening the Digital ProcessChet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are ...
  Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
• This Packaging Makes Mother Earth Glad
  Especially for those of us trying to reduce our negative impact on the planet, the volume of waste generated by food packaging is discouraging. Cardboard cartons, plastic bottles and vacuum-sealed ...
  Customer Satisfaction, Green Marketing, Marketing Inspiration
• Embrace the Rebuke
  If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's ...
  Green Marketing, Marketing Inspiration, Public Relations
• 2009: The Year of 'Light Green'Andrew Winston
  Over the past two years "green" has become part of nearly every serious business discussion. But what will happen now in this damaged economy? Some of the green pressure on ...
  Economic Crisis, Green Marketing
• Green Marketing 'Broke Through' in 2008—What's Next?Jacquelyn A. Ottman
  Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things "eco" as a new source of (genuine?) green. Here are ...
  Green Marketing
• Eco-Logos: A Double-Edged Sword?Jacquelyn A. Ottman
  Eco-logos are all the rage—but how valuable are they as a marketing tool? Are there some hidden risks that warrant a second look? Let's consider the three ingredients of an effective ...
  Green Marketing, Logos
• Kermit Got It Wrong
  Being green can be a plus for marketers. For instance, converting mail to email helps the environment, but also has a number of practical marketing benefits. Customers can take immediate action ...
  Email Marketing, Green Marketing
• Going Green: Moving Printed Newsletters, Statements, and Promotions to EmailChris Lovejoy
  In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this ...
  Direct Marketing, Email Marketing, Green Marketing, Permission Email Marketing, Promotions
• Green Is Good. Green Works.
  Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author ...
  Green Marketing, Marketing Inspiration, Word-of-Mouth