Marketing Communications

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• Six Public Speaking Tips That Help Your Marketing, TooStephanie Villella
  Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ...
  Advertising, Content, Content Marketing, Customer Communications, Customer Relationships, Marketing Communications, Public Relations, Public Speaking, Web Content, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• The 10-Step Path to Marketing NirvanaTom Asacker
  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the ...
  B2C, Customer Behavior, Customer-Centric, Customer Communications, Customer Relationships, Marketing Communications, Marketing Strategy, Public Relations