Marketing Communications

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• Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]Laura Forer
  Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails ...
  Email Marketing, Email Subject Lines, Marketing Communications, Testing
• Five Ways to Make Your Marketing Copy a Whole Lot More EngagingNick Usborne
  Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect ...
  Content, Copywriting, Customer Communications, Marketing Communications, Web Content, Writing
• Email vs. SMS: Battle of the Heavyweights [Infographic]Laura Forer
  Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
  B2C, Customer Communications, Email, Marketing Communications, Marketing Strategy, Mobile Marketing, SMS
• Five Direct Mail Myths About Millennials [Infographic]Laura Forer
  If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
  Customer Behavior, Direct Marketing, Marketing Communications, Millennials
• 119 Facts About Email Marketing [Infographic]Laura Forer
  Why is email such a successful marketing channel? It's widespread, measurable, and easy to customize. Find out more about this ubiquitous channel with these stats, fun facts, and case studies.
  Case Studies, Customer Behavior, Email, Email Marketing, Marketing Automation, Marketing Communications, Newsletters, Personalization, Segmentation
• Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim Pollard
  Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
  Brand Positioning, Marketing Communications, Positioning, Positioning Statements, PowerPoint, Presentations, Public Speaking
• Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim Brodo
  Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
  Customer Acquisition, Customer Relationships, Email, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Communications, Marketing Strategy, Sales, Tradeshows/Events
• Top 10 Features of Mobile Apps for Businesses [Infographic]Laura Forer
  Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should ...
  Customer-Centric, Customer Loyalty, Customer Service, Marketing Communications, Marketing Strategy, Mobile Marketing
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements, Presentations, Writing
• A Visual History of Content Marketing [Infographic]Laura Forer
  Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present.
  Content, Content Marketing, E-Books, Humor, Marketing Communications, Newsletters, Writing
• Want to Build a Strong Brand? Get Messaging Right. Here's How...Carolyn McMaster
  Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers ...
  Brand Positioning, Branding, Customer Relationships, Marketing Communications, Marketing Strategy, Positioning, Public Relations
• Three Quick Tips to Avoid a Security NightmareDaren Glenister
  Free file sharing and unencrypted emails are quick and easy to use, but they can create a huge security risk for businesses that use them.
  Data, Email, Marketing Communications, Marketing Tips
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• A Marketer's View: An 11-Step Plan for Launching Your StartupMelissa Cohen
  Launch day is the end of a long road and the beginning of another. To make sure your startup can thrive during the journey, you'll need to walk through these ...
  Management, Marketing Communications, Marketing Strategy, Positioning, Presentations, Project Management, Public Relations, Social Media
• How Consumers Prefer to Receive Marketing MessagesAyaz Nanji
  Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
  Customer Behavior, Customer Service, Email, Email Marketing, Marketing Communications, Research Summaries, Survey Data
• Six Tactics for Successfully Marketing to MillennialsDave Hawley
  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics ...
  Advertising, Data, Demographics, Marketing Communications, Marketing Strategy, Millennials, Social Media, User-Generated Content
• It's a New Brand World: 14 Things You Need to Know About Marketing Communications TodayLinda Kearns
  What does it take to work successfully as a marketing communications professional in today's world?
  B2C, Brand Management, Branding, Market Research, Marketing Communications, Marketing Strategy, Product Management, Public Relations, Retail Marketing
• Three Elements of Successful Change ManagementLaura Patterson
  Change is part of successful companies' improvement process... but it doesn't always go quickly and smoothly. To make sure your company manages change well, factor in these three elements.
  Management, Marketing Communications, Thought Leadership
• Hey, Social Media! Everything I Learned About Marketing Came From ComedyKathy Klotz-Guest
  Comedy can teach marketers a lot about marketing. From finding your tribe to being more human, all comedy is great marketing in action! This article summarizes some of the most ...
  Content, Customer Relationships, Marketing Communications, Social Media, Value Propositions, Word-of-Mouth