Marketing Inspiration

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• Scandalous Celebrities: When to Drop Your Product Endorser Robert L. Kulik
  Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a ...
  Advertising, Brand Equity, Marketing Inspiration, Product Management
• The No. 1 Reason Why Most Sales Managers Fail!Frank Scott
  You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. ...
  Collaboration, Creativity, Management, Marketing Inspiration, Testing
• Your Personal Brand: Don't Expect to Lead Without ItBrenda Smith, John Kelly
  Branding is not just about products and companies. Manage your personal brand and you can effectively lead others.
  Economic Crisis, Management, Marketing Inspiration, Personal Branding
• Marketing in a New World: Re-evaluating your Advertising After Sept. 11Kimberly McCall
  How do you go back to selling cars, clothes and computers after the attacks on America?
  Advertising, Marketing Inspiration
• What is Global Marketing?Dennis Shorr
  Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?
  International Marketing, Marketing Inspiration, Marketing Smarter
• Wireless Free-RidingAllen Weiss
  The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still ...
  E-Commerce, Marketing Inspiration, Mobile Marketing, Sales
• 20th Century ProductsAllen Weiss
  Here are some of the most useful products from the 20th century.
  Collaboration, Creativity, Marketing Inspiration
• The Internet Causes Social Demise?Allen Weiss
  The results of a recent study, flashing across the Internet and reported by the news media, says the more we use the Internet, the less time we spend with real ...
  Marketing Inspiration
• That's (not) EntertainmentAllen Weiss
  Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium.
  Marketing Inspiration, Marketing Strategy
• Trailblazers on the InternetAllen Weiss
  Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing ...
  E-Commerce, Marketing Inspiration, Positioning