Marketing Inspiration

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• We're Short on Euphemism Today
  We live in an age of euphemism. A used car isn't "used," it's "pre-owned"; we're sold "bathroom tissue," not "toilet paper"; and no marketer in her right mind would dream ...
  Copywriting, Marketing Inspiration
• Olympics of the Mind
  Colleen Coyne, a former member of the U.S. women's ice hockey team, earned a gold medal at the 1998 Winter Games. And in a post at the HubSpot blog, she ...
  Marketing Inspiration, Marketing Tips, Small Business
• Would Your Blog Get an A?
  For nearly a year and a half, Mack Collier has produced a series he calls the Company Blog Checkup. "Originally," he says, "I looked at each blog's content, how they ...
  Blogging, Blogging Strategy, Marketing Inspiration
• Springtime for Twitter
  Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  Marketing Inspiration, Social Media, Twitter, Videos
• Dumb It Up, People
  You've just used the restroom at Disneyland, and are approaching the sinks when you have a slight moment of anxiety. What exactly are you supposed to do with the faucet ...
  Copywriting, Customer Experience, Marketing Inspiration
• We're Still Married to the Past
  "It is a sociological fact that when times are tough, people turn to the past—to what they know—for comfort," writes Patrick Byers in a post at the Responsible Marketing blog. ...
  Marketing Inspiration, Marketing Tips
• Does It Come in a, You Know, Box?
  In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial ...
  Brand Positioning, Creativity, Marketing Inspiration
• Suck on This
  "So I'm flipping through Entertainment Weekly and I come to an ad for some kind of beverage that waylays me with the headline 'SUCK ON THIS,'" writes Julia Rubiner in ...
  Advertising, Marketing Inspiration
• What You Can Learn From Starbucks' Mistakes
  Comedians used to make jokes about cities with a Starbucks on every corner. It seemed ridiculous at first, but we've gotten so used to their ubiquity that the closure of ...
  Brand Positioning, Marketing Inspiration
• Snare That Sale with a Decoy
  In a post at the Neuromarketing blog, Roger Dooley talks about staring at a shelf filled with shaving gels and creams, unsure of the actual difference between those labeled "Aloe" ...
  Marketing Inspiration, Marketing Tips
• Loose Lips Sink Ships
  If you're working on a deal that hadn't been made public, the last thing you'll do is announce it to your friends on Twitter. And yet, warns Rohit Bhargava in a post ...
  Marketing Inspiration, Marketing Tips
• Will Dance for Gum
  In a post at the Servant of Chaos blog, Gavin Heaton says those who aren't sure how to get "viral" could learn a thing or two from Stride Gum, which ...
  Marketing Inspiration, Word-of-Mouth
• Marketers, It's Time to Hop Off the 'Time Management' TreadmillStephan Spencer
  Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing ...
  Career Management, Marketing Inspiration, Time Management
• 18 Strategies and Tools for Naming Your Business or ProductScott Trimble
  Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools ...
  Collaboration, Marketing Inspiration, Marketing Tips, Naming
• Lessons From Warren Buffett: Getting the CEO to (Willingly) Write Checks for MarketingPaul Barsch
  Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week ...
  Marketing Challenges, Marketing Inspiration, Marketing Strategy
• New Products: The Real Challenge Is in Execution, Not StrategyBarry Curewitz
  Marketers love talking about products like the Swiffer or iPod, two colossal successes in terms of brilliance in innovation and new product development. In fact, rumor has it there are ...
  Creativity, Management, Marketing Inspiration, Product Marketing
• How to Hire a Marketing InnovatorGinny McGarrity
  So you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard ...
  Creativity, Management, Marketing Inspiration
• The Demystification of Idea GenerationMike Heronime
  Numerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that ...
  Ad Copy, Advertising, Marketing Inspiration, Writing
• Case Study: How a Nonprofit Moved Toward a For-Profit Marketing Model to Advance Its Nonprofit MissionKimberly Smith
  For more than a century, Boston's Museum of Science has depended on government grants and donors to finance its stated goal of encouraging "interest in and further understanding of science ...
• How to Innovate Your Online VentureCristian Mitreanu
  The day just ended, and you can't stop thinking about the cool new feature that may improve your online venture. Basic questions keep popping up. Is it going to bring ...
  Marketing Inspiration, Marketing Smarter, Online Marketing, Websites