E-Commerce

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• Turn That Downturn Upside-Down
  "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  Branding, E-Commerce, International Marketing, Recession
• Limit Your Negative Exposure
  In a post at the MineThatData blog, Kevin Hillstrom poses a scenario in which 100 of your online customers abandon their shopping carts on a Monday. The following day, after ...
  E-Commerce, Email Marketing, Marketing Analytics
• No Peeking!
  When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  Customer Satisfaction, E-Commerce, Email Marketing, Writing
• The Deep Pockets of Chatters
  Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Website Design
• Just Ask the Man Who Owns One
  You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  E-Commerce, Email Marketing, Testimonials
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
  Channel Marketing, Customer Behavior, E-Commerce, Online Marketing
• Frankly, You Just Scare Me
  Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  E-Commerce, Email Deliverability, Email Marketing, Writing
• Enough, Already!
  In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  E-Commerce, Email Marketing, Targeting
• Stood Up at the Altar
  Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  Customer Behavior, E-Commerce, Small Business