Public Relations

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• Life Is Tweet
  "Twitter has become an essential tool for PR, and has relevance for almost every type of business," says Sandra Fathi, president of Affect Strategies. Here are only a few of ...
  Customer Loyalty, Public Relations, Small Business, Twitter
• I'm Rubber, You're Glue
  Imagine you're Alissa Bayer—owner of the upscale milk + honey day spa in Austin, Texas—and a client has directed you to the Church of the Customer Blog, where a post ...
  Public Relations, Small Business
• Check You Out
  People used to get embarrassed when they admitted googling their own name—or that of their company—because it seemed vain. Today, though, knowing what shows up on the first page of ...
  Public Relations, Search Engines, Small Business