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Chief Technology Officer: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Business and Industry Content Preferences of C-Suite ExecutivesAyaz NanjiSenior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
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Nine Critical Issues to Consider Before You Buy Marketing SoftwareChris GomersallToday's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, ...
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The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]Laura ForerIs a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a ...
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Bringing Adtech In-House: Success or Stress for Brand Marketers?Merrily McGuganA growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ...
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How to Make Progress on Your Marketing Excellence Journey [Infographic]Laura Patterson, Jerry RackleyWhat do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.
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Common Challenges of Marketing-IT Collaborations [Infographic]VerĂ³nica JarskiToday's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.
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When the Suites Went Sour: The Rise of the Marketing StackYoav SchwartzA single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology.
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Four Practical Tips for Resolving the CMO-CIO DisconnectKyle MetcalfIf CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
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Safeguard Marketing's Value: Build a Marketing Technology EcosystemLaura PattersonThe vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure ...
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How-to Articles
- Reversing the Revenue Decline: Three Crucial Steps for Marketing ... by Chris Martinez
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- Five Use Cases for AI in B2B Marketing (Beyond Content ... by Dev Ganesan
- We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ ... by Dr. Joel Davis Brown
- How to Safeguard Brand Reputation in an Increasingly Risky ... by Janak Bhawnani