Marketing Smarts

Marketing Smarts: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Zealous Campaigning for Zero Cancer: Colony Brown of ZERO on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
  Brand Ambassadors, Marketing Smarts, Nonprofits
• Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.
  Brand Management, Marketing Smarts, Public Relations
• Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
  Content Marketing, Marketing Smarts
• Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
  Community, Demand Generation, Marketing Smarts
• What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits.
  Customer Behavior, Marketing Smarts, Research, Retail Marketing
• Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
  Demand Generation, Marketing Smarts, Social Media
• Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.
  Marketing Smarts, SMBs, Strategy
• Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.
  Marketing Smarts, Marketing Strategy
• How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'
  Branding, Marketing Smarts
• Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.
  Marketing Smarts, Social Media