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Demand Generation: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Get Sales Prospects to Care About Your Marketing ContentRandy FrischCreating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
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B2B Demand Generation: Marketers' Favorite TacticsAyaz NanjiB2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
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Consumer Psychology: Five Tips for Creating Positive (and Reasonable) ExpectationsCharlotte BlankAs marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line ...
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What to Look for When Hiring a Demand Generation ManagerSanjay CastelinoToday's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
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How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura PattersonOne-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
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Must-Ask Questions When Hiring for Marketing RolesNataly KellyAs the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
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The Most Effective B2B Lead Generation TacticsAyaz NanjiB2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
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Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz NanjiSome 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
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The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen"Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
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Build Customer Loyalty With Rewards and Other Tactics That MotivateSha FakiriThe digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
Demand Generation: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Marketing With Conviction: Michelle Cirocco of Televerde on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichelle Cirocco, head of global marketing at demand generation company Televerde, shares how the company trains female inmates as sales professionals, and why it hosted the first TEDx event held inside an Arizona correctional facility.
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Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
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Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneThe CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
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Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneGain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
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How-to Articles
Why Honesty and Integrity Pay: The Benefits of Truth-Based ... by Joel Malkoff
Account-Based Podcasting: The New ABM by Lindsay Tjepkema
How to Analyze Your Influencer Campaign Performance by Brian Meert
How to Overcome B2B Content Marketing Challenges During the ... by Stuart Coe
Top 5 Sentiment Analysis Tools by Aleh Barysevich