Demand Generation: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Get Sales Prospects to Care About Your Marketing ContentRandy Frisch
  Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
  Content, Content Marketing, Customer Experience, Demand Generation, Lead Generation
• B2B Demand Generation: Marketers' Favorite TacticsAyaz Nanji
  B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
  B2B Marketing, Demand Generation, Marketing Strategy, Research Summaries, Sales
• Consumer Psychology: Five Tips for Creating Positive (and Reasonable) ExpectationsCharlotte Blank
  As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line ...
  Customer Behavior, Customer Experience, Customer Satisfaction, Demand Generation, Retail Marketing
• What to Look for When Hiring a Demand Generation ManagerSanjay Castelino
  Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Demand Generation, High-Tech Marketing, Lead Generation, Marketing Challenges
• How to Convince Your CEO That Skimping on Marketing Talent Is No BargainLaura Patterson
  One-click Cyber Monday-like shopping to achieve market leadership—and get a huge discount on marketing talent to boot? Oddly, some CEOs think it's possible. Here's how to disabuse them of the ...
  Career Management, Demand Generation, Hiring Outside Resources, Management, Marketing Operations, Marketing Strategy, Product Marketing
• Must-Ask Questions When Hiring for Marketing RolesNataly Kelly
  As the number of marketing channels and technologies continues to grow, so too does the need to hire specialists for your team. How do you ensure your company is selecting ...
  Career Management, Content Marketing, Demand Generation, Email, Hiring Outside Resources, Lead Generation, Management, Social Media
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz Nanji
  Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
  Demand Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials

Demand Generation: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.
  Demand Generation, Marketing Smarts, Social Media
• Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.
  Brand Positioning, Branding, Demand Generation, Humor, Marketing Smarts
• Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
  Advertising, Content, Demand Generation, Marketing Smarts, Marketing Strategy, Native Advertising

Demand Generation: Online seminar broadcasts from the best minds in marketing