Benchmarking

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• A Final Word on PositioningMichael Fischler
  There are no “five easy steps” to any aspect of marketing. Marketing is a craft, not a science, and there's no rules for it. Well… except for one.
  B2B Marketing, Benchmarking, Positioning
• SWOT Team Sustains Bare-Bones StaffHank Stroll, Tamara Halbritter
  Working lean can mean you don’t have an adequate budget, the proper supplies, or nearly enough help. How can you work with this?! Also: What's the single best source for ...
  Benchmarking, Hiring Outside Resources, Marketing Challenges
• Top Six Sales Guide MistakesGwyn Finnell
  Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.
  Benchmarking, Collaboration, Market Research, Print Collateral, Sales, Targeting, Time Management, Writing
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• Selling is Like DatingWendy Comeau
  The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the ...
  Benchmarking, Customer Acquisition, Positioning Statements, Sales, Targeting