Benchmarking

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• Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
  Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Social Media Lags Search, Email in E-commerce ConversionsAyaz Nanji
  Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
  Benchmarking, E-Commerce, Lead Generation, Pinterest, Research Summaries, Social Media
• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Nonprofits, Research Summaries, Social Media, Social Networking, Twitter
• Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
  Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
  Benchmarking, Customer Behavior, Customer Insight, Data, Digital Theory, Marketing Dashboards, Measurement, Metrics, Web Analytics
• Driving Direct Sales With Social MediaDavid Klein
  Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
  Benchmarking, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Theory, Direct Marketing, Marketing Automation, Sales, Social Media
• Four Lessons From the Co-Founder of OfficeMax [Slide Show]Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  Benchmarking, Customer Engagement, Management, Marketing Inspiration
• Strategy First When Integrating Social Media and Direct MarketingDebra Ellis
  The path to social-media success is filled with sinkholes that cost you time and relationships. Clearly defining your plan, documenting the process and details, and revising the plan as needed ...
  Benchmarking, Brand Loyalty, Customer Loyalty, Direct Marketing, Marketing Strategy, Metrics, Social Media, Testing
• Go Shopping: It's a Cool Way to Check Out the Competition
  You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
  Benchmarking, Customer Experience, Recession
• Three Key Investments for Improving Marketing Effectiveness and AccountabilityLaura Patterson
  Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than ...
  Benchmarking, Marketing Budgets, Marketing Strategy, Marketing Tips
• Tips for Comparing Your Site to Competitors: Do You Stand Out?
  In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  Benchmarking, Marketing Tips, Search Engine Marketing
• 7 Key Steps to Turning Your Big Idea Into a Big SuccessMike Sprouse
  If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are ...
  Benchmarking, Creativity, Marketing Smarter, Marketing Tips
• How to Be Successful With New Web InitiativesChristian Shea
  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you ...
  Benchmarking, Customer Engagement, Management, Targeting
• Marketing-Performance Measurement Yields Competitive Advantage
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  Benchmarking, Collaboration, Marketing Smarter, Measurement, Research, Research Summaries
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• Benchmarking: A Best-Practice for Improving Marketing Performance (Part 2)Laura Patterson
  Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performance and ...
  Benchmarking, Marketing Strategy, Measurement
• C'mon: If You Show Me Yours, I'll Totally Show You Mine
  While you know you shouldn't measure the success of your email marketing programs against results achieved by other businesses, learning about average open, click-through and conversion rates can be a ...
  Benchmarking, Email Marketing
• Benchmarking: A Best-Practice for Improving Marketing Performance (Part 1)Laura Patterson
  CEOs and CMOs are interested in seeing marketing organizations improve their performance in two key areas: effectiveness (the ability to produce the desired result) and efficiency (reducing waste). The economic ...
  Benchmarking, Economic Crisis, Marketing Strategy
• Time to Audit Your Ambition
  "During your annual planning ritual do you study and analyze the current situation in your market and then move on straight to setting your goals?" asks Dan Herman in an ...
  Benchmarking, Small Business
• Cool Open-Rate Stats
  Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a ...
  Benchmarking, Email Marketing, Market Research