Benchmarking

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• Google Ads Mobile Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
  Advertising, Benchmarking, Google, Research Summaries, Search Engine Marketing
• Benchmarking Your Email Metrics Post 'GDPR Cleanse'
  The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
  Benchmarking, Email, Measurement, Metrics
• Email Benchmarks: How Welcome, Birthday, and Win-Back Messages PerformAyaz Nanji
  Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read?
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• Email Deliverability Benchmarks: What Share of Messages Make It to Inboxes?Ayaz Nanji
  Some 20% of email messages sent by marketers never make it to their intended recipients' inboxes, according to recent research from Return Path.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Sales Cadence Benchmarks: How Often Reps Contact LeadsAyaz Nanji
  More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
  Benchmarking, Research Summaries, Sales, Sales and Advertising
• Email Engagement Rates by Day of the WeekAyaz Nanji
  Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes ...
  Benchmarking, Digital Marketing, Email, Email Marketing, Research Summaries
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• Facebook Advertising Benchmarks for 18 Industries [Infographic]Ayaz Nanji
  The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.
  Advertising, Benchmarking, Facebook, Research Summaries, Social Media, Social Networking
• Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce RatesAyaz Nanji
  The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Snapchat Benchmarks for BrandsAyaz Nanji
  Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
  Benchmarking, Digital Marketing, Research Summaries, Snapchat, Social Media, Social Networking
• Email Open Rate Benchmarks for Sales MessagesAyaz Nanji
  Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
  Benchmarking, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries, Sales, Sales and Advertising
• B2B Video Benchmarks for 2017Ayaz Nanji
  Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
  B2B Marketing, Benchmarking, Content, Content Marketing, Content Strategy, Research Summaries, Videos
• 3Q16 Email Marketing Benchmarks and TrendsAyaz Nanji
  The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• E-Commerce 2Q16 Benchmarks by Device TypeAyaz Nanji
  Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate.
  Benchmarking, E-Commerce, Mobile Marketing, Research Summaries, Websites
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Social Media Follower-Growth Benchmarks for BrandsAyaz Nanji
  As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate?
  Benchmarking, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• 2016 Webinar Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards?
  Benchmarking, Content, Content Marketing, Research Summaries, Webinars
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• How to Benchmark Your Marketing Performance Against Your Competition'sAnna Kayfitz
  Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions...). But that solely inward focus can lead you astray.
  Benchmarking, Data, Digital Marketing, Market Research, Marketing Analytics, Marketing Strategy, Social Listening, Websites