Blog Monitoring

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• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. ...
  Advertising, Blog Comments, Blog Monitoring, Customer Satisfaction, Online Marketing, Social Media, Websites, Word-of-Mouth
• Listen Up: Your Customers Are Talking About You Online (Part 1)Wil Reynolds
  Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million people) in the US have rated a product, service or ...
  Blog Comments, Blog Monitoring, Customer Retention, Customer Satisfaction, Social Media, Word-of-Mouth
• Exploring Blogs for Brand InsightsMatthew Syrett
  Existing brand health measures rely almost exclusively on survey data to gather their findings. While surveys are insightful, they are also prone to collection errors through inaccurate recall and distorted ...
  Blog Monitoring, Brand Awareness, Branding
• 10 Rules for Corporate Blogs and WikisNick Wreden
  Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.
  Blog Monitoring, Corporate Blogging, Measurement, Websites, Writing