Blog Monitoring

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• How Do You Compare With Serious Business Bloggers? [Infographic]Barry Feldman
  Recent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Writing
• How Marketers and Bloggers Are Working TogetherAyaz Nanji
  How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
  Blog Monitoring, Blogging, Blogging Strategy, Content, Content Marketing, Digital Marketing, Research Summaries, Survey Data
• Three Ways Social Media Tools Are Failing YouKristin Muhlner
  Social tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't ...
  Blog Monitoring, Brand Management, Customer Behavior, Customer Insight, Data, Digital Marketing, High-Tech Marketing, Social Media, Web Analytics
• Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone
  Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
  Blog Comments, Blog Monitoring, Content, Content Marketing, Marketing Conferences, Marketing Inspiration, Marketing Strategy, Public Relations, Social Media, Women
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word-of-Mouth
• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
  Blog Monitoring, Facebook, MySpace, Research, Segmented Research Data, Social Media, Twitter
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business
• I'm the CEO, Dammit. Read My Blog!
  If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
  Blog Monitoring, Blogging, Corporate Blogging, Small Business
• Open Letter to the Would-Be CEO BloggerTodd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got ...
  Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
• Case Study: How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two YearsKimberly Smith
  K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the ...
• Fight Fire With ... Rohit's Five-Step Action Plan
  It's mid-afternoon and you learn—a little too late—that a blog post badmouthing your company has just gone viral. Rohit Bhargava offers a five-step plan for dousing the flames of these ...
  Blog Monitoring, Public Relations, Small Business, Word-of-Mouth
• Stoking the Dragon Fire
  Nine months after launching the HDX Dragon, Hewlitt-Packard faced a quandary: Sales of the feature-packed laptop were underwhelming. The company took action by partnering with Buzz Corps to create a ...
  Blog Monitoring, Blogging, Marketing Inspiration, Social Media
• Seven Steps to a Successful Marketing BlogConnie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
  Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• The Dark Side of Blogging: Warnings From Leading BloggersMichael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely ...
  Blog Comments, Blog Monitoring, Blogging, Writing
• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube
• How to Create a Successful Business Blog: 9 Steps to ImplementingBill Comcowich
  This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a ...
  Blog Comments, Blog Monitoring, Corporate Blogging, Writing
• How to Create a Successful Business Blog: 8 Planning Tips (Part 1 of 2)Bill Comcowich
  Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key ...
  Blog Monitoring, Blogging Strategy, Corporate Blogging, Marketing Tips, Positioning, Targeting