Chief Marketing Officer

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• Preparing for the Future: How the CIO and CMO Must Collaborate to WinPaul Barsch
  In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's lack of understanding, knowledge, and respect. But two powerful exponential trends ...
  Chief Marketing Officer, Collaboration, Measurement
• For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive InsteadLaura Patterson
  The role of the Chief Marketing Officer has evolved since some of the first CMOs, such as Mark Mears of Blimpie International and Phil Gospels-Strumpette of Coca-Cola, came on the ...
  Chief Marketing Officer, Marketing Challenges
• How to Build 'Master-Planned' Customer Communities—Not ShantytownsAdrian Ott
  Just as city planners utilize master plans to promote healthy municipal growth, a "Customer Community Master Plan" enables marketing executives to determine an overall customer interaction plan that will allow ...
  Chief Marketing Officer, Customer Engagement, Marketing Strategy, Social Media
• Beyond the 4Ps: The 5Ts of Marketing OperationsAdrian Ott
  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and ...
  Chief Marketing Officer, International Marketing, Marketing Operations, New Media
• Five Goals of Effective Chief Marketing OfficersSuzanne Lowe
  The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into ...
  Chief Marketing Officer, Collaboration, Economic Crisis, Marketing Smarter, Metrics, Recession, Services Marketing
• What Every Marketer Must Know About Risk and LiabilityChetan Saiya
  Compliance, corporate governance and recent legislation such as Sarbanes-Oxley are nothing new to corporate executives who run the risk of exorbitant fines and even jail time for failing to conform ...
  Chief Marketing Officer, Collaboration, Direct Marketing, Marketing Operations, Print Collateral, Targeting, Websites
• Who Comes First: Good to Great MarketingPaul Barsch
  Many marketing professionals are trapped in discerning the best tradeshows, direct mail pieces or advertising layouts. But the truth is that great marketing starts with the "who." It starts with ...
  Chief Marketing Officer, Customer Engagement, Marketing Budgets, Measurement, Segmentation, Targeting
• Moving Toward Branding SystemsNick Wreden
  Agreement on what and how to measure the forces that drive brands is hard to muster. But here is one suggestion: emphasize systems.
  Branding, Chief Marketing Officer, Measurement, Metrics