Chief Marketing Officer

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• Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)Patricia Hume
  What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you ...
  Career Management, Chief Marketing Officer, Management, Marketing Strategy
• Marketers Must Learn Martian (AKA, the Language of Business)Heather Fitzpatrick
  Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  Career Management, Chief Marketing Officer, Finance, Management, Marketing Challenges, Marketing Operations, Metrics, ROI
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• 1-800-MARKETING: Transitioning From Service Provider to Value GeneratorLaura Patterson
  There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify ...
  Career Management, Chief Marketing Officer, Marketing Operations, Marketing Strategy, Measurement, Metrics, Positioning, Sales, Strategy
• How to Build a United Marketing Team in a Decentralized BusinessJens Lundgaard
  In our world of branding and marketing, we know how crucial it is to share knowledge and information among colleagues and teams. But what if you have marketers working in ...
  Career Management, Chief Marketing Officer, International Marketing, Local Marketing, Management, Marketing Challenges, Marketing Operations
• What Top Marketers Do DifferentlyAyaz Nanji
  Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
  Chief Marketing Officer, Integrated Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
  In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
  Chief Marketing Officer, Customer Experience, Customer Insight, Customer Relationships, Management
• 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
  Chief Marketing Officer, Digital Marketing, Marketing Budgets, Marketing Challenges, Marketing Operations, Research Summaries
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement, Research Summaries, Retail Marketing, Technology
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics, Websites
• Thriving in the Wild: Survival of the Fittest CMOsRich Beatty
  Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for ...
  Career Management, Chief Marketing Officer, Management
• Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
  Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
  Chief Marketing Officer, Marketing Analytics, Marketing Dashboards, Metrics, Web Analytics
• CMO and CIO: A Beautiful Friendship?Jill Puleri
  As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology ...
  Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Technology
• Five Steps to Shifting Marketing's Capabilities to Meet Today's NeedsLarry Lucas, Hilary Fazzone
  Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting ...
  Career Management, Chief Marketing Officer, Management, Marketing Challenges, Marketing Operations, Marketing Strategy
• How to Measure Those Three Little Words: Return on InvestmentJim Bergeson
  Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach ...
  Chief Marketing Officer, Marketing Smarter, Measurement, Metrics, ROI
• CMOs: Business Outlook Strong, Marketing Budgets Up
  Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products ...
  B2B Marketing, Chief Marketing Officer, Forecasts, Research Summaries
• How We Should Think About Marketing. A New Model [Prezi]Charles Gold
  To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function ...
  B2B Marketing, Chief Marketing Officer, Content Marketing, Technology