Customer Experience

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• Respect: A Real Key to SuccessTeresa Gay
  Respect often doesn't develop in business relationships. Why not? R-E-S-P-E-C-T: Find out what it means to...YOU.
  Collaboration, Customer Experience, Customer Relationships, Marketing Inspiration
• Web Site Usability: Strategies for Categorizing Categories Jared M. Spool
  Jared takes on some big questions: How should your web site be organized? Does order matter? What can you leave out and can you leave in? Listen up: Here is ...
  Customer Behavior, Customer Experience, E-Commerce, Web Content, Website Design
• Can You Convert Your Marketing into a Religion? Sean D'Souza
  Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?
  Customer Experience, Customer Satisfaction, Marketing Tips, Sales, Word-of-Mouth
• In the Service of One-Night Stands? Matt Thomson
  You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands.
  Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Services Marketing
• Never Trust a 'Silent' CustomerSean D'Souza
  If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you can make these complaining clients one of your biggest assets.
  Customer Experience, Customer Retention, Customer Service
• Catching the Online Newbie
  Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?
  Customer Experience, Web Content, Website Design, Websites
• All That Glitters is Not Sold
  The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?
  Customer Behavior, Customer Experience, Marketing Tips
• Topping Sales with Testimonials
  I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.
  Customer Experience, Customer Satisfaction, E-Commerce, Testimonials
• Fulfill Fulfillment
  "When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.
  Customer Experience, E-Commerce, Email Marketing, Sales
• Opting Options Dos and Don'ts
  Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.
  Customer Experience, Customer Relationships, Email Marketing, Permission Email Marketing
• Designing Useful Navigation
  It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the ...
  Customer-Centric, Customer Experience, Marketing Tips, Website Design, Websites
• Hey, It's Music to My Ears!
  Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.
  Advertising, Customer Experience, Customer Satisfaction, E-Commerce, Sales, Web Copy, Websites
• P.O.A. Location Matters
  Learn how to put critical information under the customer’s nose – and watch your business begin to buzz.
  Customer Experience, E-Commerce, Websites
• Buying is Not a Rational Decision
  If it's not rational, what is it? We often forget this basic idea in marketing, and forgetting it is deadly.
  Customer Experience, Customer Relationships, Sales
• Yo! It's MRC, Not CRM!
  Before using CRM (Customer Relationship Management software), you first need to really understand your customers. Read what the Grok says and then follow it up with our articles on ...
  CRM, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, E-Commerce
• A Letter About LoyaltyAllen Weiss
  We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial.
  Customer Experience, Customer Relationships, Customer Retention
• Wireless Web Browser WoesAllen Weiss
  Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with ...
  Customer Experience, Customer Service, E-Commerce, Mobile Marketing, Web Browsers
• So You Think You Need an In-Site Search Engine?
  More often than not, in-site search engines are just another way to bog down your customer with technology. Here's why in-site search engines typically don't work.
  Customer-Centric, Customer Experience, E-Commerce, Website Design, Websites
• Customer Loyalty is UnderwaterAllen Weiss
  E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships ...
  CRM, Customer Experience, Customer Relationships, E-Commerce
• Are People Getting Stuck in Your GUI?
  The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter.
  Customer Engagement, Customer Experience, E-Commerce, Website Design