Email Campaigns

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• Email Appending Is More Than a ProcessReggie Brady
  Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending. Let's first ...
  Email Campaigns, Email Marketing, Permission Email Marketing
• Six New Year's Email Marketing ResolutionsMatt McNeill
  The New Year is in full swing. You've probably made a few personal resolutions, but what about making some resolutions that will help you improve your email marketing? Here's our ...
  Email Campaigns, Email Lists, Email Marketing
• The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)Jordan Ayan
  If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get ...
  Email Campaigns, Email Subject Lines
• Case Study: How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue FivefoldJennifer Natsu
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding ...
• Seven Rules for Achieving Higher Online Survey Response RatesDean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a ...
  CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Case Study: How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsJennifer Natsu
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased ...
• Case Study: How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailLaurie Lande
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a ...
• Case Study: How a Pet Food Company Is Building a Loyal Customer Base via Highly Targeted EmailsJennifer Natsu
  Royal Canin Canada puts an enormous budget behind creating customized, breed-specific pet food. But many pet owners don't realize how much their dog or cat could benefit from a specially ...
• Case Study: How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales LeadsLaurie Lande
  Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. ...
• Why 'Best Buddy' Emails Work So Well. Sometimes.Nick Usborne
  Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and minutes later you receive ...
  Email Campaigns, Targeting, Writing
• Case Study: How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media WebcastsKimberly Smith
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for ...
• How (and Why) to Centralize Your Email MarketingLoren McDonald
  Picture three email campaigns. The first is poorly written, with broken links. The second has a fancy design, but it renders so badly that half the recipients can't see the ...
  Collaboration, Copywriting, Email Campaigns, Targeting
• Case Study: How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe RequestsLaurie Lande
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main ...
• How to Deal With Crisis—and Defend the BrandDavid Lemley
  How companies deal with negative experiences is just as important as creating positive experiences. In light of the recent pet-food poisoning cases, several companies have taken the lead in reassuring pet ...
  Branding, Customer Experience, Customer Service, Email Campaigns, Writing
• Case Study: B2B Specialty Manufacturer's Integrated Marketing Yields 30% Annual Sales Growth Three Years RunningStephanie G. Hlavin
  When you've schlepped your staff and booth to numerous tradeshows throughout the year, with no concrete results to point to, it's time for a change in your marketing approach. Euchner-USA, ...
• Online Marketing on a Shoestring BudgetJodi Bash
  Email Campaigns, Marketing Budgets, Newsletters, Online Marketing, Surveys, Tradeshows/Events
• Avoiding Email Low-Response Times of Year for B2B CampaignsLisa Bowen
  B2B Marketing, Email Campaigns, Email Marketing
• Case Study: How an Online Retailer Grew Revenue 161% Year over YearJennifer Natsu
  The Sideways Wine Club, launched in April 2005, improved sales 161% year over year through July 2006, despite the fact that most online wine marketers experience an average visitor-to-buyer conversion ...
• Case Study: How a Small Specialty Software Company Got on Fortune 100 Companies' Radar ScreensElaine Fogel
  A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry ...
• Avoiding Email Low-Response Times of Year for B2B CampaignsLisa Bowen
  After years of trial and error, attempting to predict the ebb and flow of marketing campaign response, the author put together a reference calendar. It shows blackout dates for email ...
  B2B Marketing, Email Campaigns, Email Marketing