Email Campaigns

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• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smartphones
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Four Ways to Determine How Well Your Holiday Emails Worked
  You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  Email Campaigns, Email Marketing, Promotions
• Loyalty Programs Boost Email Success
  Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian ...
  Customer Engagement, Email Campaigns, Research Summaries, Targeting
• How Uncoordinated Emails Can Kill Off B2B Prospects
  "Email is used by most B2B marketers for a variety of purposes—many of which are executed distinctly, sometimes without visibility across the organization," writes Ardath Albee at Marketing Interactions. "There's ...
  B2B Marketing, Collaboration, Email Campaigns
• Four Ways to Boost Response With Welcome Emails
  If your company doesn't send welcome or confirmation emails to new subscribers, you could be missing out on some remarkable opportunities. "Jill LeMaire, director of Epsilon's strategic and analytic consulting ...
  Customer Behavior, Email Campaigns, Email Marketing, Marketing Tips
• How Uplift Modeling Can Help Improve Your ROI
  "[I]n an effort to reach as many customers as possible at minimal financial cost," writes Mark Smith at Chief Marketer, "many marketers overlook the pricey consequences that can result from ...
  Email Campaigns, Email Marketing, ROI, Segmentation
• Why and How You Should Be Using Triggered Email, Part 3Karen Talavera
  Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.
  Creativity, E-Commerce, Email Campaigns, Email Marketing, Personalization
• Four Ways to Handle Inactive Subscribers
  Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Smart Ways to Trigger ROI
  According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at ...
  Email Campaigns, Email Marketing, Personalization
• Why and How You Should Be Using Triggered Email, Part 2Karen Talavera
  This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners ...
  Customer Experience, Email Campaigns, Email Marketing, Marketing Tips, Web Analytics
• How to Attract an Audience for Your Virtual EventsJoerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. ...
  B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• Why and How You Should Be Using Triggered Email, Part 1Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted ...
  Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• How to Track Clicks in Your Email-Newsletter CampaignsAndy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...
  Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• What Matters Most in B2B Selling? A Two-Question Quiz.
  "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post ...
  B2B Marketing, Email Campaigns, Sales
• Welcome Emails Drive Up Revenue, Transactions
  Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, ...
  Customer Behavior, Customer Engagement, Email Campaigns, Research Summaries
• Caution: Aggressive Survey Reminders Can Backfire
  When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  Customer Engagement, Email Campaigns, Email Marketing
• Four Ways to Deal With Inactives on Your Email ListKaren Talavera
  On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have ...
  Email Campaigns, Email Lists, Marketing Tips, Social Media
• Email Campaign Testimonials: How to Maximize Customer PraiseHal Licino
  Welcome to the power of the testimonial: A potent plug can make people as much as seven times more likely to buy or try than if they saw a paid ...
  Advertising, Email Campaigns, Marketing Smarter, Surveys, Testimonials, Writing
• Why You Might Want to Send an Email on Sunday
  While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for ...
  Email Campaigns, Email Marketing, Marketing Tips