Positioning Statements

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• Why Santa's Marketing Works Better Than Yours...Sean D'Souza
  Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses ...
  Brand Positioning, Branding, Customer Relationships, Economic Crisis, Positioning Statements, Recession
• Getting What You Want: How To Secure An Effective Testimonial (part 1 of 2)David Frey
  One of the most powerful tools in your marketing arsenal is a good old-fashioned customer testimonial or two. Here's how to convince your customers to toot your horn for you. ...
  Customer Experience, Marketing Tips, Positioning Statements, Testimonials, Word-of-Mouth
• The Positioning Statement: Why to Have One Before You Start CommunicatingFord Kanzler
  Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast.
  Collaboration, Marketing Tips, Positioning Statements, SWOT
• Selling is Like DatingWendy Comeau
  The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the ...
  Benchmarking, Customer Acquisition, Positioning Statements, Sales, Targeting
• Political PositioningAllen Weiss
  Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.
  Positioning, Positioning Statements