Embrace the Squirrel: How to Achieve Genuine Breakthroughs in Your Communications EffectivenessTim Pollard
Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication ...
Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
, Brand Positioning
, Customer Behavior
, Customer Experience
, Customer Insight
, Customer Relationships
, Marketing Communications
, Positioning Statements
A 12-Point B2B Positioning Health-CheckLawson Abinanti
This B2B positioning health-check will tell you how effective your positioning really is. And it'll help you overcome preconceived notions about positioning effectiveness and give you a proven way to ...
Drive Business Success With a Winning Marketing ConceptMartha Guidry
Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
'Branding 101' for New Employees [Slide Show]Sarah Baker
Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
Is Your 'About Us' Page Effective?Kevin B. Levi
For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
How to Craft a B2B Position Statement That Boosts Your Brand
How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.
Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin Arthur
If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
Design: The New Corporate Marketing StrategyTed Mininni
While business executives quite correctly view that innovation built into new products and services is important, few have understood that the cornerstone of groundbreaking innovation is design.
And even more ...
Marketing Challenge: Getting Customers to Act on Direct ResponseHank Stroll
Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail.
How can a marketer increase response rates?
SWOT Team: Climbing the Wobbly Corporate Marketing LadderHank Stroll
This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out ...
Marketing Is ListeningMichael Fischler
Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking?
The Fundamental Flaw in Creating Your Uniqueness (USP)Sean D'Souza
Finding your unique selling proposition might be a case of simply asking the right question.
A New Tool in the Marketing ArsenalGary Shaffer
f you don’t have the budget to hire yet another agency or would like to see your present agency or marketing team come up with cash-register-ringing promotions themselves, where do ...
Avoiding the Approval Death Spiral: Writing (Less Painfully) by CommitteeLisa Schaertl
Writing by committee ends with too many words and too little focus, and it is a colossal waste of time. That is, unless....
How to Write Your Own Ad Copy: A Guide to Get You StartedSuzan St Maur
When you need to write ads or promotional text, here are some tips that will help you develop a concept and message that work.
Borrowing From The Big BoysKirsten Osolind
"Big Boy" businesses know how to market to millions. And while there are plenty of areas where the Big Boys fall short, there are lots of things the Big Boys ...
Why Problem-Based Positioning Is A Psychological MagnetSean D'Souza
Are you struggling to create a memorable positioning statement for your marketing?
ROI: Friend or Foe?Christopher Kenton
The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.
What’s Your Excellence?Michael Fischler
Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.