Recession

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• Look for the Silver Lining
  A recent television spot for a major insurance company—set to the wistful tinkling of a piano—opens with evocative images from the Great Depression. "1931 was not exactly a great year ...
  Ad Copy, Marketing Smarter, Recession
• The Value of a MarketerBeth Harte
  Frankly, it's just not a fun time to be a marketer. Those who have a job are fearful and waiting for the axe to fall and those without a job ...
  Content, Recession
• Your ROI's Sick? Don't Blame the Downturn.
  Jon Miller wrote an interesting article for MarketingProfs last summer that deserves a second look. Its title: "The Definitive Guide to B2B Marketing in a Recession." ('Nuff said?) One point ...
  B2B Marketing, Lead Generation, Lead Nurturing, Recession, ROI, Targeting
• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
• Recession Marketing, Part I: What to Cut
  Welcome to MarketingProfs' inaugural issue of Marketing in a Downturn. We are glad you signed on to receive these once-a-week guides to navigating rough economic seas—and safely making it through to ...
  Collaboration, Marketing Budgets, Measurement, Recession
• To Sell During a Recession, Shop a Mile in Their ShoesJenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the ...
  Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
• Up, Up, and Away!
  We may be in a recession, but that isn't stopping marketers from spending on search. According to the new 2008 annual survey and forecast from the Search Engine Marketing Professionals Organization ...
  Brand Awareness, Marketing Budgets, Recession, Search Engine Marketing
• Think Ahead While Cutting Back: Marketing Priorities in a RecessionPat LaPointe
  Where do marketers turn once all the fat has long since been trimmed and all that's left is muscle and bone? And how do we break the downward spiral of ...
  Brand Positioning, Collaboration, Customer Relationships, Management, Marketing Budgets, Measurement, Recession, Value Propositions
• Tips for CMOs: Five Ways to Keep Your Team off the Chopping BlockRobbie Baxter
  For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems ...
  Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
• 1 Job Search Rule: ObeyHarry Joiner
  OMAHA, NE - Well, it's Warren Buffett's annual letter to of Berkshire Hathaway. While you can read for Mr. Buffett's sober predictions of the economy being "in shambles throughout 2009 ...
  Content, Recession
• Brain Boosters .... Accepted in the Workplace?Paul Barsch
  Cognitive enhancement drugs such as are routinely used in an off " manner by students, doctors and other professionals to increase memory and concentration. And while the use of any ...
  Content, Recession
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC CampaignsWilliam Leake
  by William Leake
  Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Racing Through Recession: Brand Lessons From the Daytona 500Ethan Whitehill
  Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona. This year, unfortunately, the economy also decided to head ...
  Branding, Marketing Tips, Recession
• Five Tips for Marketing in a RecessionGlenn Gow
  Are we in a recession, or poised to enter one? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we ...
  Marketing Smarter, Marketing Tips, Recession
• Five Goals of Effective Chief Marketing OfficersSuzanne Lowe
  The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into ...
  Chief Marketing Officer, Collaboration, Economic Crisis, Marketing Smarter, Metrics, Recession, Services Marketing
• How to Avoid New-Product Pricing TrapsJohn Hogan
  Most companies are missing a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies.
  Pricing, Product Marketing, Recession
• Get A Grip On Global SalesLaurel Delaney
  Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.
  Customer Relationships, International Marketing, Marketing Tips, Pricing, Recession, Sales
• Killer Sacrifices: The Real Effects of Reduced MarketingKimberly McCall
  hat happens when a company abruptly ceases all marketing? What's to become of a brand, once beloved and nurtured, when its promotional support has evaporated?
  Advertising, Branding, Recession
• Media Forecast for 2003: It’s A Renovator's DreamTom Barnes
  What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our ...
  Marketing Smarter, Marketing Strategy, Recession
• Why Santa's Marketing Works Better Than Yours...Sean D'Souza
  Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses ...
  Brand Positioning, Branding, Customer Relationships, Economic Crisis, Positioning Statements, Recession