Recession

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• How to Keep Your Customer Experience Efforts on Track
  There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed ...
  Customer Experience, Marketing Tips, Recession
• Where's That Lemonade Recipe?
  Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even ...
  Creativity, Marketing Strategy, Recession
• Social Media Ad Spend Trails
  Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices ...
  Advertising, Recession, Research Summaries, Social Media
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Do I Really Want to Hear This?
  Does your marketing content tell buyers what they want to hear—or only what you want to say? Writing at the Marketing Interactions blog, Ardath Albee reports on a study that ...
  Customer Engagement, Product Marketing, Recession
• World's Most Valued, Resilient Brands Led by Tech
  The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, ...
  Brand Equity, Recession, Research Summaries
• Consumers Hesitant to Spend
  Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain ...
  Customer Behavior, Recession, Research Summaries
• Woman-Owned Businesses Put Customers First, Systems Last
  Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as ...
  Customer Service, Recession, Research Summaries, Small Business, Social Media, Websites
• Guaranteed to Make You Smile
  "Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
  Customer Engagement, Marketing Tips, Recession
• He Ain't Heavy, He's My Colleague
  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort ...
  Career Management, Management, Recession
• Booz: Media Execs Upbeat Despite Economy
  Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, ...
  Forecasts, Recession, Research Summaries
• Is Success on This Menu?
  The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  Creativity, Recession, Writing
• Shoppers Making Fewer Trips, Spending Less
  The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet ...
  Customer Behavior, Nielsen Data, Recession, Research Summaries
• Recession-Proof Marketing: From Cutting to Growing Your Budget in a Down EconomyPaul Stein
  Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit. If you're not making money, you're losing money—and that's never good ...
  Collaboration, Marketing Budgets, Marketing Tips, Recession, ROI
• Small Business Owners Sour on Economy
  America's small business owners say business conditions are getting worse: After some upward trends for most of last summer and into the fall, the Discover Small Business Watch, a monthly ...
  Recession, Research Summaries, Small Business
• From Bad to Worse to Good
  If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  Economic Crisis, Marketing Smarter, Recession
• Get Smart
  "Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
  Marketing Analytics, Marketing Tips, Recession
• Increasing Sales Effectiveness: The Art and Science of Win/Loss AnalysisRachel Corn, Robin Kahn
  Do you really know why you lost the recent deal or why some customers keep coming back? Customers have the answers, but they rarely provide them in an unfiltered manner ...
  Customer Engagement, Recession, Sales
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  Creativity, Economic Crisis, Recession, Research Summaries
• US Ad Spend Down 12.3% in 2009
  Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence).
  Advertising, Recession, Research Summaries