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Book Review: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen DennyHaving been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard"The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
Book Review: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew GrantDan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
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Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
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How-to Articles
Email Marketing and Artificial Intelligence: What's Coming and ... by Eric Wanta
Why Marketers Should Invest in the Stories Format and Stories ... by Thibaud Clement
How to Craft a Concise B2B Sales Pitch in Limited Time by Kristen Bowie
Top 5 Lesser-Known Social Media Tools to Improve Your Campaign ... by Lilach Bullock
10 Shortcuts to Gathering High-Quality Whitepaper Content by Trisha Winter
