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Book Review: How-to articles covering the latest marketing tactics, tips, and strategies.
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Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen DennyHaving been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
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'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard"The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
Book Review: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew GrantDan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
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Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
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How-to Articles
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were ... by Georgia Harris
Dear Clients, AI Is Smart, But It's Not an Agency by Andrew Smith
Five Trends Changing Marketing Today by Dipesh Jain
The 10Cs of Crisis Communication: A Framework by Edward Segal
The Marketer's Guide to Making a Bulletproof Business Case for ... by Pierre Raymond
