Book Review - Marketing Resources by Topic : MarketingProfs

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Book Review: How-to articles covering the latest marketing tactics, tips, and strategies.

Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of UsStephen Denny
Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing ...
Book Review, Branding, Customer Engagement, Management, Public Relations, Social Media, Thought Leadership
'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard
"The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
Advertising, B2B Marketing, Book Review, Branding, Digital Marketing

Book Review: Podcasts containing in-depth interviews with smart marketers from all walks of life.

We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]by Matthew Grant
Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, ...
Book Review, Management, Marketing Smarts, Podcasting, Research, Sales
Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew Grant
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
Book Review, Career Management, Creativity, Marketing Smarts, Second Life