Get unlimited access to all of our exclusive marketing resources. Go PRO Today
Second Life: How-to articles covering the latest marketing tactics, tips, and strategies.
-
What Is Your Social Networking Strategy in 2008?David NourAre you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring ...
-
A Second Look at Second LifeJoel CereHow long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under ...
-
Bridging Real and Virtual Worlds Through MarketingDavid SchendowichMarketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
-
Is Your Communications Policy Mired in the Past?G.A. 'Andy' MarkenThere are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and ...
-
SLQuery: The Next 'Google' of Second Life?Bill NissimGoogle's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of ...
-
Outing Second Life: Q&A With Digitas's Greg VerdinoAnn HandleyGartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media ...
- Welcome to Second Life, MarketersGreg Verdino
-
Welcome to Second Life, MarketersGreg VerdinoBig changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But ...
-
Virtual Worlds: The Next Realm in Advertising?Bill NissimWhat do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out ...
Second Life: Podcasts containing in-depth interviews with smart marketers from all walks of life.
-
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew GrantDigital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
-
Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
Search by Topic
- Ad Copy
- Advertising
- B2B Marketing
- B2C
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Management
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Consumer Electronics
- Content
- Content Marketing
- Content Strategy
- Copywriting
- Corporate Blogging
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Insight
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Data
- Demographics
- Digital Marketing
- Digital Theory
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Forecasts
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Inbound Marketing
- Influencer Marketing
- Interactive Marketing
- International Marketing
- Job Search
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Lead Quality
- Lead Scoring
- Local Marketing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Smarts
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Nonprofits
- Online Marketing
- Permission Email Marketing
- Personal Branding
- Personalization
- Personas
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
How-to Articles
The 4Es of Video: How to Align Your Marketing Content Strategy ... by Tyler Lessard
How to Use ABM Tactics to Support Sales and Influence Buying ... by Vincent DeCastro
Reimagining B2B Customer Experience: A Post-Pandemic Path Forward by Mira Kopanarov
How iOS 15 Will Kill Email Open Rates—And How Marketers Can ... by Greg Zakowicz
Outcomes Are In: Why Outcome-Based Marketing Is So Successful by Lindsey Byroads
