Second Life: How-to articles covering the latest marketing tactics, tips, and strategies.

• What Is Your Social Networking Strategy in 2008?David Nour
  Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring ...
  LinkedIn, MySpace, Second Life, Social Networking
• A Second Look at Second LifeJoel Cere
  How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under ...
  Advertising, Interactive Marketing, Second Life
• Bridging Real and Virtual Worlds Through MarketingDavid Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• Is Your Communications Policy Mired in the Past?G.A. 'Andy' Marken
  There are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and ...
  Blogging, Customer Engagement, Public Relations, Second Life
• SLQuery: The Next 'Google' of Second Life?Bill Nissim
  Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of ...
  Google, Search Engines, Second Life
• Outing Second Life: Q&A With Digitas's Greg VerdinoAnn Handley
  Gartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media ...
  Blogging, Branding, Second Life, Word-of-Mouth
• Welcome to Second Life, MarketersGreg Verdino
  Brand Positioning, Online Marketing, Second Life
• Welcome to Second Life, MarketersGreg Verdino
  Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But ...
  Brand Awareness, Interactive Marketing, New Media, Second Life
• Virtual Worlds: The Next Realm in Advertising?Bill Nissim
  What do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out ...
  Advertising, Brand Awareness, Second Life, Targeting, Value Propositions

Second Life: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew Grant
  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
  Book Review, Career Management, Creativity, Marketing Smarts, Second Life

Second Life: Online seminar broadcasts from the best minds in marketing

• Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 with Sandy Carter
  How does social media fit in with your overall marketing strategy and business goals? What results are you looking to achieve? Get an IBM insider's take on how to fuse the right Web 2.0 tools with traditional marketing practices.
  Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and MoreBroadcast on 4/11/2007 with Dana VanDen Heuvel
  Explore the world of Social Media and how it relates to B2B marketing. You'll leave with an understanding of the strategy, tactics, tools, techniques and measurements you need to establish as you venture into the world of Social Media.
  B2B Marketing, Blogging, Measurement, RSS, Second Life, Social Media, Videos, Word-of-Mouth
• Hitchhiker’s Guide to the Metaverse: Second Life for MarketersBroadcast on 1/11/2007 with Greg Verdino
  In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience.
  Marketing Tips, New Media, Second Life, Social Media