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Second Life: How-to articles covering the latest marketing tactics, tips, and strategies.
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What Is Your Social Networking Strategy in 2008?David NourAre you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring ...
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A Second Look at Second LifeJoel CereHow long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under ...
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Bridging Real and Virtual Worlds Through MarketingDavid SchendowichMarketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
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Is Your Communications Policy Mired in the Past?G.A. 'Andy' MarkenThere are an ever growing number of opportunities for PR people to take advantage of the next generation web. More efficient, more effective, more creative means of launching products and ...
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SLQuery: The Next 'Google' of Second Life?Bill NissimGoogle's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of ...
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Outing Second Life: Q&A With Digitas's Greg VerdinoAnn HandleyGartner recently predicted a drop off in Second Life hype, followed by a stablization and eventual trend toward sustainable growth in this burgeoning metaverse. Meanwhile, bloggers and other social media ...
- Welcome to Second Life, MarketersGreg Verdino
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Welcome to Second Life, MarketersGreg VerdinoBig changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But ...
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Virtual Worlds: The Next Realm in Advertising?Bill NissimWhat do Major League Baseball, Coca Cola, Well Forgo Bank, the W Hotel, and the American Cancer Society have in common? They all use a virtual realm to reach out ...
Second Life: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew GrantDigital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
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Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew GrantC.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
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How-to Articles
Strategic Alliances: Benefits and Risks by Allen Weiss
Stop Trying to Measure Everything, Use an Outcome-Focused Lens ... by Cathy Colliver
Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways ... by Thomas Mustac
Empathy in Marketing: A B2B Gamechanger by Mike Caldwell
How to Build a High-Conversion Evergreen Lead Funnel: A ... by Michael Becker
