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Eye Tracking: How-to articles covering the latest marketing tactics, tips, and strategies.
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Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz NanjiWhat types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
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Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa DastrasAny detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
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How Eye Tracking Actually Works: A Closer Look [Infographic]Laura ForerEverything you wanted to know about how eye tracking works but didn't even know to ask.
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Eye-Tracking Study: Online Ad Elements and Formats That Get AttentionAyaz NanjiWhich online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?
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Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz NanjiAn online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
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Eye-Tracking Study: How People Use Google on MobileAyaz NanjiHow does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
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Eye-Tracking Study: How Consumers View Display AdsAyaz NanjiDo consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
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Eye-Tracking Study: Native Ads vs. Banner AdsAyaz NanjiNative ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.
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Eye-Tracking Study: How Users View Google Search Result PagesAyaz NanjiThe way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
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Eye-Tracking Study: How Consumers Use Mobile AppsAyaz NanjiWhich types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
Eye Tracking: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
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How-to Articles
How to Spark Customer Delight in Unexpected Places by Jamie Gier
How to Wholly Unify Sales, Marketing, and IT by Margaret Wise
What Will a Cookieless Future Look Like Five Years On? by Jeremy King
Be Positioned or Get Positioned: Do's and Don'ts for ... by Marie Hillion
How Superior Product Experiences Can Fuel Exceptional Customer ... by Jennifer Krizanek