Eye Tracking: How-to articles covering the latest marketing tactics, tips, and strategies.

• Eye-Tracking Study: Email-Signature Banner EffectivenessAyaz Nanji
  What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units?
  Digital Marketing, Email, Email Marketing, Eye Tracking, Research Summaries
• Four Visual Neuromarketing Hacks to Boost Your BrandingMostafa Dastras
  Any detail of your branding efforts can have a negative or positive effect on your customers' decision-making. These visual hacks will help you get attention and enhance your branding efforts.
  Advertising, Branding, Customer Behavior, Customer Engagement, Eye Tracking, Market Research, Naming, Retail Marketing
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding, Customer Behavior, Customer Experience, Customer Insight, Digital Marketing, Eye Tracking, Logos, Marketing Smarter, Research, Technology
• Eye-Tracking Study: Online Ad Elements and Formats That Get AttentionAyaz Nanji
  Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Eye-Tracking Study: How Long Do Ads Need to Be Displayed to Be Seen?Ayaz Nanji
  An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• Eye-Tracking Study: How People Use Google on MobileAyaz Nanji
  How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) ...
  Customer Behavior, Eye Tracking, Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Eye-Tracking Study: How Consumers View Display AdsAyaz Nanji
  Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most?
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Research Summaries, Websites
• Eye-Tracking Study: Native Ads vs. Banner AdsAyaz Nanji
  Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen.
  Advertising, Customer Behavior, Direct Marketing, Eye Tracking, Research Summaries
• Eye-Tracking Study: How Users View Google Search Result PagesAyaz Nanji
  The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.
  Customer Behavior, Eye Tracking, Google, Research Summaries, Search Engine Marketing, Search Engines
• Eye-Tracking Study: How Consumers Use Mobile AppsAyaz Nanji
  Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?
  Content, Customer Behavior, Eye Tracking, Mobile Marketing, Research Summaries

Eye Tracking: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Eye Tracking, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research