Attribution Modeling

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• Do You Know Where All Your Sales Are Coming From?Kurt Anagnostopoulos
  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that ...
  Attribution Modeling, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Sales, Sales and Advertising
• One Way to Calculate ROI for Your Offline AdsGeoff Kenyon
  Very few businesses run entirely online, which means most are going to have offline advertising campaigns. Make visiting your website one of your offline calls to action, and you can ...
  Advertising, Attribution Modeling, Landing Pages, Measurement, ROI, Web Analytics, Websites
• Back-to-School Marketing Attribution 101: Four LessonsJeff Zwelling
  How can a brand be sure that its investment in TV, Internet, radio, or other media is paying off at the checkout counter? Companies must follow the entire customer path ...
  Advertising, Attribution Modeling, B2C, Measurement, Metrics, Multichannel Marketing, Retail Marketing, ROI
• Five Tips for Painting a Clearer Marketing Ops Picture With Data VisualizationVince Stuntebeck, Trevor Jones
  To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to ...
  Attribution Modeling, Campaign Management, Data, Lead Scoring, Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Metrics, ROI
• How to Use Media Attribution to Make Strategic Retail DecisionsJeff Zwelling
  Because Google has transformed its free Google Product Search into the paid Google Shopping service, retailers must re-evaluate their comparison shopping engine strategies, asking themselves a host of questions.
  Advertising, Attribution Modeling, Data, E-Commerce, Metrics, Retail Marketing
• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, Attribution Modeling, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales, Targeting
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two MonthsKimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that ...
  Attribution Modeling, Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Five Marketing Mistakes You Can Avoid by Using Cross-Channel AttributionAnto Chittilappilly
  Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no ...
  Attribution Modeling, Channel Marketing, Marketing Tips, Measurement, Testing
• Five Essential Strategies for Measuring Marketing EffectivenessRam Krishnamurthy, Brad Ewald
  To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing ...
  Attribution Modeling, Channel Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Testing