CAN-SPAM

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• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• Nine Ways to Improve Your Email DeliverabilityCarol Stott
  Email marketing is like driving a car, right? You don't need to know how it all works, you just use it. Except when it breaks down... and then you wish ...
  CAN-SPAM, Content, Customer Relationships, Direct Marketing, Email, Email Deliverability, Email Marketing
• The New Anti-Spam Law in Canada: A Primer for Email MarketersRyan Harris
  If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand ...
  CAN-SPAM, Email, Email Campaigns, Email Marketing, Spam
• How Canada's Anti-Spam Law Will Affect Email Marketers [Infographic]Ayaz Nanji
  Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but ...
  CAN-SPAM, Digital Marketing, Email, Email Marketing, Research Summaries
• US Companies Unprepared for Canada's New Anti-Spam Act
  In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law ...
  CAN-SPAM, Email Lists, Email Marketing, Research Summaries, Social Media
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• Why CAN-SPAM Compliance Isn't Enough
  "A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are ...
  CAN-SPAM, Customer Behavior, Email Marketing
• Mastering the Language of Email Marketing
  "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you ...
  CAN-SPAM, Email Marketing, Writing
• 17 Email Marketing Terms Every Business Should KnowDJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
  CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• Does This Look Like Spam to You?
  "We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
  CAN-SPAM, Customer Behavior, Email Marketing, Spam
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  CAN-SPAM, Email Marketing, Management, Marketing Smarter
• That's Too Fwd:
  When he saw a reputable marketer praising the use of Fwd: in the subject line of an original email, Matt Hill decided to explain why he disagrees. "[E]ven selectively this ...
  CAN-SPAM, Email Marketing
• CAN-SPAM: My BFF
  Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
  CAN-SPAM, Email Marketing
• CAN-SPAM: Basic Real-World Compliance Tips for MarketersNeil Anuskiewicz
  In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing ...
  CAN-SPAM, Email Lists, Email Marketing, Spam
• CAN-SPAM and Permission: Boosting Deliverability
  Last week, we discussed some of the common CAN-SPAM pitfalls detailed in an ExactTarget whitepaper. Now, we're switching our focus from meeting minimum requirements to actually raising the deliverability bar. ...
  CAN-SPAM, Email Deliverability, Email Marketing, Permission Email Marketing
• Avoiding the CAN-SPAM Pitfalls
  "At first glance, the CAN-SPAM Act establishes fairly basic rules for an organization to follow," says a whitepaper produced by ExactTarget. "However, given that this law is constantly evolving … ...
  CAN-SPAM, Email Marketing
• Seven Rules for Achieving Higher Online Survey Response RatesDean Wiltse
  Online surveys are an increasingly common way to solicit feedback, but response rates are often quite low due to poor survey design, lengthy surveys, requests for personal information, or a ...
  CAN-SPAM, Copywriting, Customer Engagement, Email Campaigns, Surveys
• Five March Madness Lessons for Email MarketersJordan Ayan
  This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies ...
  CAN-SPAM, Email Marketing, Permission Email Marketing, Testing, Writing
• Is Your IP Address Whitelisted?Neil Anuskiewicz
  You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a ...
  CAN-SPAM, Email Deliverability, Email Lists, Email Marketing, Email Service Providers