Channel Marketing

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• SWOT Team: Looking Under the Newsletter's HoodHank Stroll
  This week: What approaches or steps do newsletter publishers need to follow to ensure the newsletter makes it all the way to recipients' inboxes? Join the conversation! Also this week, read ...
  Channel Marketing, Direct Marketing, Marketing Challenges, Newsletters, Pricing
• CAN-SPAM: A Headache for Channel MarketersMark Littrell
  The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.
  CAN-SPAM, Channel Marketing, Email Marketing, Email Subject Lines
• Are Marketers Chasing Rainbows?Michael Perla
  Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?
  Channel Marketing, Marketing Strategy, Personalization, ROI, Segmentation, Value Propositions
• Exploring the Territory Known as No Brand's LandTim Riesterer
  Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible ...
  Advertising, B2B Marketing, Brand Equity, Brand Loyalty, Branding, Channel Marketing, Interactive Marketing, Personalization, Sales
• Reinvigorating Channel MarketingBill Hansen
  How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?
  Channel Marketing, Collaboration, Local Marketing, Sales
• Strategizing Your Next Move in the Global GameKarin Schaff-Glazier
  All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.
  Brand Awareness, Channel Marketing, Collaboration, E-Commerce, International Marketing, Local Marketing, Management, Websites
• How To Improve the Quality and Cost of B2B Leads (Part 1 of 2)Jeff Kostermans
  hat’s a marketer to do when budgets and staff are stretched extremely thin, qualified prospects have become even more elusive, and resource-constrained sales teams simply need a better mousetrap to ...
  B2B Marketing, Channel Marketing, Copywriting, Direct Marketing, Lead Generation, Lead Quality, Targeting, Testing
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• Managing Channels for ResultsAdam J. Fein
  Supply chains and marketing channels are being redrawn as e-business, consolidation, and integrated supply alter the relationship between manufacturer, distributor and customer. How can manufacturers best leverage their existing industrial ...
  B2B Marketing, Channel Marketing, Collaboration, Customer Relationships, E-Commerce
• Channel Conflict: Is Sony Going Too Far?Allen Weiss
  Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. Now is Sony taking this too ...
  Channel Marketing, Collaboration
• New Marketing Models: Easy in Theory, Difficult in PracticeAllen Weiss
  Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to ...
  B2B Marketing, Brand Loyalty, Branding, Channel Marketing, Online Marketing, Pricing