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• Baby Boomers: Adopting New Communication Channels or Are We Just Too Tired?Elaine Fogel
  At a local PR seminar this week, the speaker discussed a few of his company's corporate case studies, most of which focused on new technology and communication It isn't the ...
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• Where Are the Clients in Competitive Intelligence?Suzanne Lowe
  Last night, I saw a 30-second TV ad called on Visa's new "Life takes Visa" Maybe my brain has been cramped these past few days, but I reacted as negatively ...
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• Do press releases belong on social media sites?Tris Hussey
  MarketWire has announced that they will give the option of distributing press releases to social sites like Digg, Newsvine, and other related My friend B.L. Ochman doesn't like the (at ...
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• Just Stream ItEric Frenchman
  I'm back from the All Things conference and it was very The panel I was on discussed best practices in online political advertising. On the panel with me was Ben ...
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• Link Penalty Anxiety?Eric Ward
  "Help, our site was penalized by Google. We used to be ranked on page one but now we are on page 10 and it's killing I heard this same plea ...
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• The Real Reason to PodcastJohn Jantsch
  Lots has been published about the value or hype of MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa's Practical Podcasting for Marketers. In typical Sherpa fashion, ...
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• You Need Marketing Bootcamp!Paul Barsch
  World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some ...
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• The Best Global Brands 2006Ted Mininni
  The hotly anticipated report (in marketing quarters) of the top 100 global brands has been recently released by Interbrand and Business Week Now in its sixth year, the "Best Global ...
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• The Consumer Isn't a Moron, She's Your MumAlain Thys
  Why do traditional marketers & media always think that it's the "young" who make up the digital space and the "old" ones who watch That's why I decided to check ...
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• Refractive Heuristics, or Why SoaP Failed to LaunchTom Ehrenfeld
  So after all the hype Snakes on a enjoyed a tepid opening weekend. Number one in the box office, mind you, but far less than ...leading the president of theatrical ...
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• News We Can Use on the Female BrainAndrea Learned
  The female brain. We can't understand it well enough in this So, I'm happy to announce that there is a new book, aptly entitled, The Female , to give us ...
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• Hype or Hope?Ann Handley
  Despite the hype about blogs, podcasting, RSS and other digital tools, most people still get their news and other kinds of content via TV, print and the Web, writes Advertising ...
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• 23 Things Every Company Should Be Monitoring...Joseph Jaffe
  Here's a thread worth following and continuing. It deals with things every company should be monitoring (and resulting implications). I have contributed items Started Cameron Olthuis on his blog, Pronet ...
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• Am I a 10?Jeanne Bliss
  A big mea culpa to anyone I might have offended on the title of my last . But the saga continues...and I had another taste of it yesterday at my ...
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• "Would I hire them again?"Harry Joiner
  I received a call this week from a My friend is a famous search engine copywriter, and the friend she referred to me is a smart, friendly, business-oriented 29-year-old internet ...
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• Caveat EmptorLaurel Delaney
  A great discussion on a Harvard Business School on the impact of the new consumerist on global trade. Here's an interesting "There is another way in which consumer market regulation ...
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• What "Snakes on a Plane" Doesn't Reveal About MarketingTom Ehrenfeld
  From all signs and symbols, Snakes On A will do boffo business this weekend. And if so, God help us Prepare for a glut of articles and citations about the ...
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• Vanity Food: Eat Me!William Arruda
  Jones started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods companies are getting in on the now sells customized messages ...
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• Dell Battery Recall Is Actually an OpportunityBL Ochman
  Obviously there's been a total lack of crisis planning at Dell Jeez! They don't have a security certificate and you have to accept the recall as a trusted site without ...
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• Ugly Betty: Cultural Differences in Marketing to Women?Andrea Learned
  Customer experience expert Stephanie emailed me last week to see if I'd noticed the promo for a September-launching television show that goes by the "Ugly Betty" We then had a ...
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