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• Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]Laura Forer
  How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection ...
  Content, Hiring Outside Resources, Videos
• Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]Ayaz Nanji
  Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
  Content, Facebook, Research Summaries, Social Media, Videos, YouTube
• Succeed in 2019 by Personalizing and Automating Your Sales Content
  Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 ...
  Content, Marketing Automation, Personalization, Sales
• The Complete Guide to Reddit MarketingAleh Barysevich
  If you've heard Reddit is a tough place to market, you've heard right—but changes to the platform have made it more marketing-friendly, and it can be one of the most ...
  Content, Lead Generation, Social Media
• Four Effective Techniques for Working With B2B InfluencersTom Whatley
  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
  B2B Marketing, Content, Content Marketing, Influencer Marketing
• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• RIP SlideShare, It Was Good While It LastedMathew Sweezey
  Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
  Content, Presentations, Sales, Social Media
• Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
  Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
  Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
• Three Ways to Reach Customers With Personalized Content: Data, Emotion, and MetricsManish Dudharejia
  Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
  Content, Customer Behavior, Metrics, Personalization
• 64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
  A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
• How to Get Sales Prospects to Care About Your Marketing ContentRandy Frisch
  Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
  Content, Content Marketing, Customer Experience, Demand Generation, Lead Generation
• The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]Laura Forer
  Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens ...
  Content, Videos, Writing
• Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
  Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
  Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
• Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake Athey
  Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Personas
• How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
  If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
  B2B Marketing, Content, Email, Email Marketing, Newsletters
• The Top Sites Driving Referral Traffic, by Content CategoryAyaz Nanji
  Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
  Content, Facebook, Google, Research Summaries, Web Content, Websites
• What Brands Post on Social vs. What Consumers Want to SeeAyaz Nanji
  There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking
• 10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris Shoor
  You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
  Content, Lead Generation, Measurement, Sales, Testing, Website Design, Websites
• Four Niche-Industry Social Media Marketing Campaigns Done RightBrandon Lewis
  Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
  Community, Content, Customer Experience, Social Media, Videos, Word-of-Mouth
• How to Get Your YouTube Videos to Rank in Search Results [Infographic]Laura Forer
  YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to ...
  Content, Search Engine Marketing, Search Engines, Videos, YouTube