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• Doc Searls Hates Marketing?!Mario Sundar
  If some of you are wondering who Doc is, I suggest you take a ride in the Cluetrain -- one of the seminal works of our times that serves as ...
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• Is Professional Services Marketing Broken?Suzanne Lowe
  Whoa -- and Hurray. I just read Ben McConnell's post Marketing isn't broke; it's Even though he cites the of Forrester's Peter Kim, it's clear Ben is pretty peeved. As ...
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• The 10 Truths of Branded StorytellingAlain Thys
  In our million-channel world, it is the brands whose customers tell the best stories that win. Yet how often do we give them "real stories" to How many of the ...
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• Cuban Turns To Community for Movie MarketingEric Frenchman
  So I've been reading Mark Cuban's blog for a while and I usually find his non-basketball posts interesting, especially the one he posted the other day called The Movie Business ...
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• The Spontaneous Marketing CampaignMack Collier
  Recently Universal Studios did something incredibly smart. One of their representatives contacted Chris Thilk. Chris runs the blog Movie Marketing , which, as the name suggests, covers all things movie ...
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• "At what cost?" Moment-of-Truth DecisionsSuzanne Lowe
  Recently, with what I thought was reasonable clarity, I made a decision to attend an This week, after having attended the event, I realized that it actually "cost" me more ...
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• Building Brand Value...from the Inside OutTed Mininni
  Just read an interesting article in Strategy + magazine. Rethinking the Value of by the Chairman and CEO of Manpower, Inc. (and a former senior VP of Strategy of the ...
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• Is Short Copy Better for Marketers?Lee MarcStein
  Classic direct response copy .... direct mail and print .... was always long "Mail order" was part of the culture long before the Internet, television, and even radio. There was ...
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• Is There a Formula for Word-of-Mouth ?Alain Thys
  According to the Marketing Science Institute, there may be. They just published a working on how companies can encourage the diffusion and adoption of new products by creating positive buzz ...
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• Why YouTube Imitators Will FailJoseph Jaffe
  Both CBS and MTV have (and will come out, respectively) with their own versions of . And they certainly won't be the NBC has taken a rather erratic or even ...
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• Four Elements of a Compelling CampaignAnn Handley
  Hewlett-Packard's new ad campaign successfully sails clear out of the ballpark, to use a seasonal metaphor. Here's But first, some The HP campaign .... The Computer is Personal ," created ...
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• Taxi TVWilliam Arruda
  I jumped into a black cab yesterday in London and there it was, right in front of me, a giant TV screen. Yep, now even taxis have And this TV ...
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• Where Are You on the Global Happiness Scale?Laurel Delaney
  Sure, business is important, but people matter, too. All too often we forget they go hand in Check out the Happy Planet . Here's what the site "The Happy Planet ...
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• A Call from DellBL Ochman
  Like a sleeping giant, appears to be waking No doubt the public to their joining the conversation with their one2one has been a rude But still -- you could have ...
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• The Mother of All Links?Eric Ward
  What is The Mother of all It's the one inbound link to your content that matters the most for your content. It's the one type of link that can make ...
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• Building Community with Content and ContactJohn Jantsch
  Two of the most important words in the marketing world are and . The best lead generation is done by providing tons of great content - .... the best lead ...
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• Quality at Ground LevelSuzanne Lowe
  One of the most important axioms I ever learn about professional services marketplace leadership was from Carl Bochmann, a former Booz Allen partner, who taught me that "quality is your ...
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• Why Is Online Advertising Held to a Higher Standard?Eric Frenchman
  CMO of Widget - Okay, let's get the meeting started to discuss promoting the New Widget 100. First, let's go around the table and see how everyone is making progress. ...
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• Is a Blogger Still a Blogger If She Doesn't Have a Blog?Ann Handley
  The fact that the MarketingProfs blog has been down over the past day has given me an opportunity to consider some larger, more existential, issues. To Is a blogger still ...
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• How Do You YouTube?Sara Holoubek
  As you have probably noticed, I am completely obsessed with Every day, creative uses have come up in my life, but it wasn't until last week when I realized the ...
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