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• The ROI of LeadershipSuzanne Lowe
  This week's news that Indra Nooyi will take over the reins of PepsiCo will bring the inevitable re-focus on the ROI of female corporate Most of the pundits will look ...
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• Customers with Plastic Baggies Getting on Airplanes!Jeanne Bliss
  With this latest round of heightened security...we are now in an ever-increasing era of being a consumer that requires We're all going to have to learn to cool our jets ...
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• How Real Is Consumer-Generated Media?Eric Kintz
  Chris Anderson has a " great post on the "mainstream media He takes a look on a regular basis at the key mainstream media year over year Mainstream media * ...
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• Community-Empowerment Hits HollywoodMack Collier
  So it all comes down to After months of building hype, we will soon know if New Line's strategy to embrace the internet users that were promoting Snakes on a ...
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• This Movie Better Make Some Money!Mario Sundar
  If you haven't heard of the Snakes on a " movie phenomenon (SoaP), then there is not much use consuming this post this late in the A movie that innocently ...
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• Uncomfortable Truths (Part Two)Alain Thys
  Writing the second part of this post was hard. Not because I didn't know what I wanted to say, yet because the need to summarize it into a readable blogpost ...
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• Wining and Dining the BrandTed Mininni
  Just read an interesting article in the July 23rd issue of the International Herald France driven to (gasp) market and I think it merits In the , author Eric Pfanner ...
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• Should CMOs Blog?Roy Young
  Blogging doesn't get marketers to the executive suite and won't keep them What elevates the influence and business impact of marketers is driving the CEO's agenda for top line and ...
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• The New Definition of Summer Blockbuster? Not Just a "Chick" FlickAndrea Learned
  I've been getting up a little earlier than usual these days, because it's the only time I can walk my dog without killing her in the humidity (and she is ...
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• Is Money the New Sex?Jonathan Kranz
  Once upon a time, sex was unmentionable among polite Now the subject is inescapable. Topics that were once confined to discreet, brown-paper packages are now fodder for afternoon talk shows ...
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• Sartre, at StaplesTom Ehrenfeld
  There's only one existential retail question that's tougher than "debit or credit?", and that would "Did you find everything that you're looking I was at Staples recently, late afternoon, and ...
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• Ian Schrager from Hip and Chic to Bohemian and QuirkyWilliam Arruda
  I was reading in magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a Madonna (reinvention) on He's now spearheading a project he's calling ...
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• How to Get Hit-On ConstantlyHarry Joiner
  Jim Durbin here from #0000ff;" , guest authoring here as part of the #0000ff;" Recruiting.com A couple of weeks ago Harry told you #0000ff;" how to get noticed on .  ...
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• There's Something About MaryMike Wagner
  Some people say Mary is scary. But I say there's a lot to Mary is not a "pat-you-on-the-back-atta-boy" kind of leader. As much as I need that kind of "parental ...
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• What Would Hooch Do?Tom Ehrenfeld
  A great in a recent Sunday New York Times about Tom Hanks' production company reminds me of how much I admire his take on creating creative The guy has a ...
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• Google Helps XM Radio Target AdsEric Frenchman
  It has been that Google will power XM Radio's commercials, giving AdWords clients the ability to target XM's customer base with As part of the deal, Google advertisers will have ...
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• Uncomfortable Truths (Part One)Alain Thys
  These days, it's very fashionable to talk about things like Net Promoter , Touchpoint and Employees that Live the After all, we're -- once again -- finding out that it's ...
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• Let's Go Viral, Baby!Mack Collier
  MySpace is so June. Today's hot social media site is YouTube, and that means mainstream media's new favorite buzz-phrase is 'viral It seems like the marketing Holy a message that ...
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• Thought Made VisibleAndrea Learned
  Ghost writers can't write blogs for They can't cover the unique range of topics that might pop into your head and they can't present it, no matter how much they ...
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• Will Bloggers Take Over Connecticut?Eric Frenchman
  So the stage is set for today's big showdown between Ned Lamont and Joe Lieberman for the democratic Senate primary in Assuming you are not, as my friend Becki D ...
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