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• Do Your Customers Know How to Exploit You?Jonathan Kranz
  Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing in frustration at their Chief among my frustrations is Power ...
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• Web Navigation Is About Moving ForwardGerry McGovern
  The primary purpose of Web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have Web behavior ...
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• Newsweek On Web 2.0Mark Vanderbeeken
  A new wave of startups are making hay out of the Internet's ability to empower citizens and enrich those who help with the The massive success of MySpace and the ...
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• Hispanic Market: One Size Doesn't Fit AllCarrie Shearer
  Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to ...
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• Disney Offers Teen-Tracker MobileMark Vanderbeeken
  Disney is launching a US service that will enable parents to monitor how their children use their mobile They will be able to track voice, text, video and picture messages ...
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• Top 12 Web Sites to Take Your Business GlobalLaurel Delaney
  Taking your business global means searching for new customers and new markets. More than 95 percent of the world's consumers live outside the United States. Where in the world are ...
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• MTV's New Multi-Channel Transference MetricLeigh Duncan-Durst
  MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association for advertisers) than brands that are promoted within a single ...
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• Which Publishers Matter?Jonathan Kranz
  I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One of the recurring themes of our the value of publishing ...
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• More Than Blogs and Attack VideosEric Frenchman
  In Sunday's NY , a front-page article titled Internet Injects Sweeping Change into US , gave what I believe is a really one-sided view on how politicians are going to ...
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• Something Fishy about Machine Translation of Blog PostBL Ochman
  Machine translations can be quite a hoot. Unless you are depending on them in business. Misled ladies and horsemen of " began the advice in BabelFish to English of a ...
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• High ExpectationsAndrea Learned
  Have you ever noticed when a store's online look and feel don't match it's offline experience, or vice You've built up expectations of a certain standard, but one just isn't ...
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• R-E-S-P-E-C-T for Plus-Sized Women = S-A-L-E-S!Jeanne Bliss
  Did anyone see the Business online The Skinny on Plus-Size Retailers specializing in women's sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, Surprise, ...
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• The End of T.V. Night?Sara Holoubek
  It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on the couch. There is no arguing about what to watch; ...
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• Okay, viral, check.Seth Godin
  Well, of course it had to happen. The marketing hordes are descending upon the passalong ...without really understanding what they're doing. Check out this stupid Dancing . It's sort of ...
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• Needed: Feedback on Hiring a Marketing ConsultantElaine Fogel
  I've worked on both sides of the consulting I've been part of a senior management team that used a variety of consultants on a regular basis, and now, I am ...
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• Creativity & Innovation Development in B-SchoolsMark Vanderbeeken
  As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an ...in the new economy, writes Jeffrey Gangemi in a Business Week article ...
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• Another Test PollAllen Weiss
  Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated ...
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• Are You A Liar?Roy Young
  Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once you start reading the book, it's clear that what Seth ...
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• Arnold Says "I'll Be Back Earlier Than Expected"Eric Frenchman
  This may have slipped under the radar, but Arnold Schwarzenegger, as reported by , launched a TV campaign now, even though he is running unopposed in the Republican Primary. The ...
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• Think YOUR Job Is a Juggling Act?Ann Handley
  Check out Chris p.s. Many thanks to Mark for the
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