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Advice for a Growing NicheDana BlankenhornIf youíre looking to advise people in Web commerce today, itís best to look where money is being made. There is such a niche, a niche that has transformed its ...
Get with the Program! Send Regularly Scheduled E-mail Communications
Michael PridemoreCease with campaign marketing and switch to program marketing. What it is and how do you do it, plus the five critical elements for success.
Are You an Email Marketing Miner or Manager?
Mark BrownlowWhat are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out.
Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future
Howard SewellGiven the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix?