Email Lists

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• GDPR Is Already Here: A Simple Marketing Guide for ComplianceKay Kienast
  GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide ...
  Customer Communications, Email, Email Lists, Management, Marketing Operations
• Get Your Emails Read: How to Level-Up Your Inbox Game [Infographic]Laura Forer
  It's easy to send an email to subscribers, but not so simple to make sure that email ends up in the inbox. This graphic (and game!) from ReturnPath outlines the ...
  Email, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Google
• How Email Marketers Can Manage Their Database for Sales Funnel Tracking
  An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to ...
  Attribution Modeling, Email, Email Lists, Email Marketing, Lead Generation, Lead Scoring, ROI, Sales
• Seven Tips for Building a Killer Email List [Infographic]Laura Forer
  An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list.
  Blogging, Blogging Strategy, Data, Email, Email Lists, Email Marketing, Social Media
• The Most Effective Tactics for Growing Email ListsAyaz Nanji
  Marketers say social media advertising is the most effective tactic for growing email lists, according to recent research from Ascend2.
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Keep It Clean: The Importance of Email-List Hygiene [Infographic]Vahe Habeshian
  Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked.
  Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing
• Email Marketers' Top Challenges and Address-Capture TacticsAyaz Nanji
  Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch.
  Digital Marketing, Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• How to Build a Targeted Email List of Subscribers Willing to Buy From YouJawad Khan
  If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here ...
  Advertising, Content, Content Marketing, Email, Email Lists, Facebook, Landing Pages, Lead Generation
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• How Two Key Factors Affect Email Open RatesAyaz Nanji
  The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.
  Digital Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Research Summaries
• How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)
  There's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
  Advertising, Content, Email, Email Lists, Web Copy, Websites
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• Top Six Ways to Grow Your Email Subscription ListLinda West
  Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  Content, Customer Relationships, Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• How to Use Quizzes for Lead GenerationJosh Haynam
  Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant ...
  Content, Content Marketing, Email, Email Lists, Inbound Marketing, Lead Generation, Web Content
• 15 Email Marketing Myths Debunked!Verónica Jarski
  How well do you understand email marketing? Here's a look at common misconceptions regarding email.
  Email, Email Deliverability, Email Lists, Email Marketing
• Four Ways to Attract New Email Subscribers and Grow a Better ListChristopher Lester
  You're on a constant quest to connect with prospects, customers, and subscribers. Cultivating a high-performing email list should be a priority. These four steps will help build your list—and boost ...
  Content, Customer Communications, Customer Relationships, Email, Email Lists, Social Media, Websites
• How Marketers Grow Their Email ListsAyaz Nanji
  Requiring registration either to gain access to restricted areas within a website or to download premium content is the most effective tactic marketers say they use to grow their email ...
  Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• 12 Tips to Help You Conquer Your Direct Marketing Campaign ChallengesJulie Knight
  The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money ...
  B2C, Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Print Collateral