CAN-SPAM: Basic Real-World Compliance Tips for MarketersNeil Anuskiewicz
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing.
Boost Email Marketing Response With List Segmenting and Triggered EmailsNeil Anuskiewicz
If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you ...
When Less is More
You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
Did You Clean That?
"Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?"
...Not happy with your answer to that ...
Email Hygiene: Six Ways to Polish Your ListEric Groves
You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects.
But how ...
Minimize List Churn by Reducing UnsubscribesLoren McDonald
Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in turn make it easier to grow your ...
Four Ways to Grow Your Email File Organically: It Is So Worth the WaitKimberly Snyder
All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically.
Unfortunately, some email marketers still rely on purchasing ...
Five Secrets to Email List GrowthTom Kulzer
Building a list of responsive subscribers via a Web site that has a bit of traffic and quality content is surprisingly easy. But sometimes, when working with users, we're surprised ...
MarketingProfs Podcast: Arguing SEO Tactics and Keeping Your Living Room CleanJohn Wall, Christopher S. Penn
Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation.
All that ...
Six New Year's Email Marketing ResolutionsMatt McNeill
The New Year is in full swing. You've probably made a few personal resolutions, but what about making some resolutions that will help you improve your email marketing? Here's our ...
MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List BuildingTeri Dahlbeck
We all know some tried-and-true tips and tricks for building an email list. But there are five key points to consider and five glaring points to avoid when creating opt-in ...
Halloween Email Advice: How to Revive Your Dead SubscribersJordan Ayan
Are dead email addresses haunting your open and click-through rates? If once-active recipients have stopped opening your emails, are no longer actively reading your messages, or aren't clicking on email ...
Case Study: How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe RequestsLaurie Lande
Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main ...
The Fundamentals of Permission-Based Email MarketingNeil Anuskiewicz
Newsletter Co-Registration and Other PartnershipsNick Usborne
A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration.
Does it work? Does it ever!
Is Your IP Address Whitelisted?Neil Anuskiewicz
You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a ...
Marketing Challenge: Email EthicsHank Stroll
At a networking event, you exchange business cards with another person. The business card includes an email address. No doubt, it's okay to contact the person by email. But what ...
Customer Acquisition: Improving Subscription RatesHelen Ching
Customer acquisition directly contributes to your bottom line.
Use the following five strategies to help you improve subscriptions to your content—print or online.
Must-Have Terms for Co-registration Insertion OrdersStephan Pretorius
Co-registration (or co-reg, as it is commonly known) is rapidly gaining ground as a media tactic. In the age of CAN-SPAM, and with an increased understanding in the market about ...
SWOT Team: Why Is Long Copy Compelling?Hank Stroll
Long copy works well in direct mail. But how does it work online? This week, add your own two cents to: How can long Web copy be compelling?
Also this week, ...