Email Lists

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• 12 Tips for Successful Opt-in Email NewslettersRaj Khera
  he key to a successful newsletter is to send useful information on a regular basis and to maintain constant contact without being a pest.
  Email Lists, Email Subject Lines, Marketing Tips, Newsletters, Permission Email Marketing, Writing
• SWOT Team: From Clicks to Ka-Ching!Hank Stroll, Yvonne Bailey
  How can we increase our conversion rates on a pay-per-click search deal? Also this week: Should we continue renting from third-party list brokers?
  CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges
• SWOT Team: Will CAN-SPAM Make List Brokers Obsolete?Hank Stroll, Yvonne Bailey
  Should legitimate marketers continue to work with third-party list brokers or build their own in-house lists? Also this week: What are your best practices for selling to the CEO?
  CAN-SPAM, Email Lists, Email Marketing, Marketing Challenges, Sales, Small Business
• Is Your Company CAN-SPAM Compliant?Neil Squillante
  The CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience.
  CAN-SPAM, Email Lists, Email Marketing, Email Subject Lines, Marketing Tips
• Will California’s Spam Law Kill Your Email Marketing?Brian Klais
  hile California's new spam law is aimed at spammers, its wake is rippling toward every legitimate email marketer.
  CAN-SPAM, Email Deliverability, Email Lists, Email Marketing, Permission Email Marketing, Website Design
• Playing Safe Can Make You SorryLinda Kazares
  The final step in getting the "edge" is about how you communicate with each prospect and customer.
  Creativity, Customer Engagement, Customer Experience, Email Lists, Newsletters, Permission Email Marketing
• Eight Steps to Ward Off Spam ComplaintsRaj Khera
  Here are a number ways email list managers can avoid spam complaints.
  Email Campaigns, Email Lists, Permission Email Marketing
• Reaping the Rewards of Email RequalificationNeil Monnens
  Here's how you can differentiate your list from your competition's and command an even higher CPM.
  Email Deliverability, Email Lists, Email Marketing, Measurement
• The Email Deliverability CrisisTom Barnes
  If you are thinking you can acquire new clients with email -- forget it.
  Customer Acquisition, Email Deliverability, Email Lists, Email Subject Lines
• Email 101: How to Market EffectivelyJohn Hammersley
  It might not be easy to acquire customers through email, but it can be done. But only if it's done right.
  Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Landing Pages, Testing
• Showing Stability Through e-NewslettersHank Stroll, Tamara Halbritter
  Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.
  Collaboration, Email Hygiene, Email Lists, Newsletters, Surveys, Thought Leadership, Writing
• Online Newsletters: Building TrustHank Stroll, Tamara Halbritter
  Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series.
  Collaboration, Customer Engagement, Customer Relationships, Customer Retention, Email Lists, Newsletters, Thought Leadership
• Analyze This: Enhancing Email ResponseKim MacPherson
  Email marketing is a process. It is, among other things, about moving people through a cycle of events. The challenge is to optimize your message at each stage of the ...
  Copywriting, Email Lists, Email Marketing, Email Subject Lines, Landing Pages
• How to Grow Your E-Mail ListJeremy Bachmann
  Do you have a lot of customers, but you haven't done a good job of assembling an email list? Here's five techniques for growing your email list as a marketing ...
  Collaboration, Customer Relationships, E-Commerce, Email Lists, Email Marketing, Marketing Tips
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• It’s 8 AM: Do You Know Where Your Email Is?Michelle Keegan
  Undeliverable emails--or email "bouncebacks"--are becoming more and more of a challenge for email marketers these days. Why should you be concerned? Because customer acquisition is expensive, and email bouncebacks could ...
  Email Deliverability, Email Lists, Email Marketing, Measurement, Permission Email Marketing
• Songs in the Key of SuccessDana Blankenhorn
  Contrary to what you read in the newspapers, a lot of e-commerce and content Web sites are finding success in 2002. Each success teaches a different lesson. But all the ...
  Brand Positioning, E-Commerce, Email Lists, Targeting, Websites
• Viral Marketing, Email Style (part one of two)Lynda Partner
  In the first of this three-part series, Partner defines viral marketing and tells why you should consider it. In her view, email is the ideal viral marketing tool.
  Advertising, Email Campaigns, Email Lists, Email Marketing, Referrals, Web Analytics, Websites, Word-of-Mouth
• 12 Steps to Better E-Mail MarketingLee Marc Stein
  E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.
  Copywriting, Email Lists, Email Marketing, Marketing Tips, Testing
• Advice for a Growing NicheDana Blankenhorn
  If you’re looking to advise people in Web commerce today, it’s best to look where money is being made. There is such a niche, a niche that has transformed its ...
  E-Commerce, Email Lists, Testing, Website Design