12 Tips to Help You Conquer Your Direct Marketing Campaign ChallengesJulie Knight
The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money ...
10 Tactics to Increase Newsletter SubscriptionsAleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming ...
Three Vital Steps for Effective Email MarketingCorinne Sklar
Today, each email competes with thousands of digital, mobile, and social messages. It can seem nearly impossible for your email to stand out and get noticed. But you can cut ...
Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
Seven Tips to Increase Your Email DeliverabilityKevin Huxham
Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of ...
The Best Path to the Inbox: From Decision to DeliveryNoah Jessop, Mike Veilleux
Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox ...
How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
How to Win Back Inactive Email SubscribersAyaz Nanji
The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
Four Tips for Conducting Your Own Restaurant MarketingGuy Holmes
In today's competitive restaurant market, having great food and service is no longer enough: You also need great marketing. Here are four tips to make sure the time you spend ...
Nine Easy Ideas on How to Perform Behavioral SegmentationLiga Bizune
Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.
Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
The Five Data Management Practices B2B Marketers Are OverlookingDerek Slayton
Marketers know that good data management is critical to the success of their lead generation programs. Still, many fail to ensure that their contact databases are as accurate, complete, and ...
Destroy Your Website in 13 Easy StepsAndy Crestodina
Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
, Email Lists
, Lead Generation
, Mobile Marketing
, Social Media
, Web Content
, Website Design
The Art and Science of Growing Your Email List: Determining Subscriber Acquisition CostKaren Talavera
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
The Opt-Out Email List: To Send or Not to Send?Karen Talavera
The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).
Email Open Rates and Click Rates Fell in 2Q13Ayaz Nanji
Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to ...
B2B Lead Generation: What Marketers WantAyaz Nanji
Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by ...
An Email Marketing Conundrum: Permission vs. ForgivenessKaren Talavera
You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...