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The Evolution of B2B Marketing: Why Generating Leads Isn't Enough AnymoreMichelle Boockoff-Bajdek
Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people ...
B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Inbound Marketing, Lead Generation, Marketing Strategy
How Email Actually Gets From You to Your Subscriber
"Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
Email Lists, Email Marketing, Email Service Providers
What Does Opt-In Really Mean?
The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
The End of the 'Average American'
"Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
Email Campaigns, Email Lists, Email Marketing, Segmentation
Four Ways to Protect Customer Data
The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
Email Lists, Email Marketing, Management, Marketing Smarter
How the Epsilon Breach Might Affect Your Email Campaigns
"The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
Customer Relationships, Email Lists, Email Marketing
Five Proven Ways to Increase Email SubscriptionsTim Grahl
Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your ...
Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
The Real Reason Your Email Marketing Is InsufferableJosh Nason
Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns ...
Email Lists, Email Marketing, Email Service Providers, Marketing Tips
List Segmentation: Why It's Important and How to Do ItGeorgia Christian
List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider ...
Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
17 Email Marketing Terms Every Business Should KnowDJ Waldow
Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms ...
CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
Three Tips for Effective Email Personalization
When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
Email Lists, Email Marketing, Marketing Tips, Personalization
Four Ways to Handle Inactive Subscribers
Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
Email Campaigns, Email Lists, Email Marketing, Segmentation
Four Tips for Successful Holiday Email Campaigns
There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
Email Lists, Email Marketing, Marketing Tips, Social Networking
How to Identify Brand Loyalists on Your Email ListKaren Talavera
On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by ...
Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word-of-Mouth
Four Ways to Grow Your Email List
"The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
Email Lists, Email Marketing, Social Networking
Four Ways to Deal With Inactives on Your Email ListKaren Talavera
On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have ...
Email Campaigns, Email Lists, Marketing Tips, Social Media
Five Ways to Improve Deliverability
"Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
Eight Questions to Ask When Buying a Marketing ListChris Golec
Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves ...
Email Lists, Hiring Outside Resources, Marketing Tips, Segmentation, Targeting
E-tailers Sending High Volumes of Email to Inactive Subscribers
Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response ...
Customer Behavior, E-Commerce, Email Lists, Research Summaries
10 Tips for Building a Revenue-Generating Mailing List for Email MarketingWendy Lowe
If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and ...
Customer Engagement, Email Campaigns, Email Lists, Email Marketing, Marketing Tips